Businesses are transitioning to the virtual landscape. Brands are investing more in digital marketing strategies to get themselves recognized. PPC or mostly Google ads(Previously Google Adwords) & Bing Ads is one of them. It’s common for clients & companies to have questions about PPC before they hire you. I have listed commonly asked PPC Interview Questions & Answers for Freshers & Experienced.
Here are several of the ones asked by those considering this avenue.
PPC Interview Questions And Answers
So let’s take it from the top.
1. What is PPC?
PPC stands for Pay Per Click. It is a type of digital advertising where businesses pay for an ad only when a user clicks on it. PPC is a great way to drive more users to your website. It helps promote your business in search, social media, and on third-party websites.
2. Are PPC ads limited to only text?
No. besides text, PPC ads can feature images and video content as well.
3. Do I need to invest in PPC?
In the current pandemic conditions, more people are online. A PPC campaign places your brand in front of potential customers. It helps your ad shows up at the top of the search so that more people will click on it. Remember, you pay only after a person clicks on your ad.
4. How do PPC ads work?
PPC works differently depending on the network. For instance, if you advertise on Google, this is how it works:
● A person enters a search term on Google.
● Google launches an ad auction and assigns an Ad Rank. The auction considers an ad’s bid, quality, and potential impact.
● Relevant ads and their Quality Scores are compiled.
● Ads are delivered in order of highest Ad Rank to lowest Ad Rank.
5. Are PPC campaigns effective?
If you are wondering if people actually click on PPC ads, the answer is yes.
6. How effective are PPC campaigns?
According to webfx.com, ads that appear in SERPs earn more than 45% of page clicks.
PPC ads allow you to reach consumers that are planning to make a purchase. Therefore, they can positively impact sales. In fact, individuals who click on ads are twice as likely to buy a product than someone who doesn’t. Moreover, for every dollar invested in your PPC campaign, the average ROI is $2.
7. What is a successful PPC ad?
Before launching a campaign, focus on UX. A successful PPC ad should make people curious enough to click it. However, the key to the success of any PPC campaign is the effectiveness of the landing page. Does it satisfy the curiosity of viewers and convert them into a sale?
8. How can I measure the success of my campaign?
The success of a PPC campaign varies from business to business. You can measure your success by monitoring the change in KPIs before and after implementing a PPC campaign.
9. Where can PPC ads be placed?
Ads can be used on any platform that delivers them to users. Since the market leader of search is Google ( a share of 88.14% of search), the first place marketers consider placing ads is on Google Ads (previously known as Google AdWords). Other networks include Bing, third-party websites, social media platforms (such as Facebook, LinkedIn, Twitter, Instagram, etc.).
10. Should I place PPC ads on multiple networks?
Yes, if your budget permits. It can help you connect with a different target audience. While Google Ads places you front and center of people searching on Google, Microsoft Advertising promotes you on Bing. Furthermore, using social media platforms gives you access to a bigger consumer base. Remember, 3.81 billion people are active on multiple social media networks.
At the end of the day, place PPC ads on the platforms that have the most potential.
11. How many keywords should be utilized in a single ad group?
As you’ll learn from digital marketing experts, keywords are always important. You can adjust your PPC strategy depending on how many keywords you want to use in your ad group. A single keyword ad group ensures a high-quality score, but you can use more than one. However, it’s better to use less than 20 keywords per ad group.
12. How much should I allocate for PPC?
Your PPC ad spend depends significantly on your advertising budget. Some businesses dedicate their entire ad spend to one ad network, the common choice being Google Ads. However, you can also consider any of the other platforms mentioned above.
13. How much does a PPC campaign cost?
Again, figures will vary depending on the business, industry, and strategy. Some industries with high competition have high bids. Keywords may cost $50 or more for a single click. But generally speaking, most bids can be found under a dollar per click.
The quality score and bid of an ad, among other factors, influence the cost of your campaign. But a high-quality ad with a reasonable bid is a cost-effective approach.
14. What factors determine the cost of PPC campaigns?
● Bid: This simply means how much you’re willing to pay for someone to click on an ad.
● Targeting: Targeted approaches cost more, whether the focus is on keywords or demographics. For instance, highly competitive keywords cost more.
● Ad quality: The quality and relevance of ads influence the Quality score.
15. Why are PPC campaigns a good choice?
PPC advertising is flexible in that you can choose a bid for each keyword and the sites you want to use. This helps devise a marketing plan that aligns with the needs of your business and your target audience. The more critical question is deciding how much to spend on the various ad networks you select.
16. Why am I not seeing my PPC ads?
There are several reasons you may not be seeing you’re as:
Budget:
A high-quality score may cost more, but it will get you a spot on SERPs. Meanwhile, a lower bid with a low-quality score may not show up. That means you may need to set a larger budget in order to bid higher. It will also increase the cost of your campaign.
Ad Rank:
The keywords you are using have a low ad rank.
Bid Adjustments:
PPC campaigns can be set so that ads are offline at certain times of day or days of the week. Therefore, you won’t
be able to see your ads during those times.
17. Why don’t my ads appear at the top?
An ad rank that is too low won’t be visible. Increasing keyword bids until ads appear on the top of SERPs is a quick solution. But make sure that you don’t spend more on acquiring the top position than the sales can generate. You can also work on improving CTR by finding an ad copy that is more effective.
18. Should I bid on my brand name?
In fact, this is a good idea. Branded clicks like these are usually inexpensive. More importantly, ensure your competition doesn’t steal your customers or prospects. All is fair in love and business. Your competitors could be targeting your brand and stealing customers that are actually searching for you.
You also need to focus on remarketing (or retargeting). Set a cookie for visitors that land on your site. You can continue to target them as they browse other websites.
19. How often should I check my PPC campaigns?
You need to look at PPC campaigns regularly. Experts recommend weekly check-ins. It highlights performance issues, allowing you to make instant, strategic changes to your current campaign or tweak your landing pages. Moreover, it helps you discover better keywords.
20. How do I choose the right PPC agency?
You need to select an agency that values your budget. You don’t want to end up wasting your ad spend on high bids or ineffective PPC campaigns. Therefore, you need to search for professional, experienced PPC agencies that can offer cost-effective solutions to meet your business’s marketing needs.
21. Commonly Asked PPC or Google Ads Full Forms
| PPC Words | Full Form |
| CTA | Call to Action |
| CTR | Cost Through Rate |
| CPC | Cost Per Click |
| PPC | Pay Per Click |
| CPM | Cost Per Mile |
| SERP | Search Engine Result Page |
| Avg. CPC | Average Cost Per Click |
| Avg. Pos. | Average Position |
| CPA | Cost-Per-Acquisition |
| CPM | Cost-Per-Thousand Impressions |
| IS | Impression Share |
| PLA | Product Listing Ads |
| ROAS | Return On Ad Spend |
| SQR | Search Query Report |
Read: 10 Best Search Engine Marketing Strategies
Hopefully, this blog has answered some of the initial questions you may have about PPC & Google ads.
Good Luck!
