What are the Types of Digital Marketing?

Top 10 Digital Marketing Platforms
Written by Micah Phillips

Looking for an effective way to make your site visible?

Digital marketing is very important and the best way to reach your customers. It is important not only for desktop computers but also for all types of devices such as smartphones etc. There are various types of digital marketing to promote your online business. Digital marketing can help you to build a successful online business and engage your audience in an effective way. Consider the types of digital marketing and make sure which type is the best to boost traffic to your website.

Types of digital marketing

1. Content marketing
2. Search engine optimization
3. Social media marketing
4. Social engine marketing
5. Affiliate marketing
6. Influencer marketing
7. Email marketing
8. Pay-per-click advertising (PPC)
9. Mobile phone advertising

Content marketing:

Content marketing is the best way of storytelling to increase your business awareness with your audience. Quality content can grab the customer’s attention and generate your sales. It will also help to build a strong relationship with your customers. Engaging content builds your business recognition and trust with the customers. To interact with your audience, content marketing is impactful so that viewers can share your post and comment on them. Content is not the only way, SEO is also essential for your website.

Search engine optimization (SEO):

SEO is the process to optimize your website and make your website visible in search engines such as Google, Bing, etc. The search engine shows the search results, depending on which types of keywords are mentioned on the website. The use of the right keyword can make your site visible and rank your site higher in google. Online brands run on the search results. Only best SEO can keep you competitive in the market. To promote your business, you should update your SEO strategies and keep track of search engine algorithms.

Social media marketing (SMM):

Social media marketing is the way to get targeted traffic for free on social platforms such as Facebook, tweeter, etc.

Do you want to promote B2B business?

Social media marketing is the best type of digital marketing you need to focus on. You can share content on such platforms and place a sharing button so that viewers can share your engaging content. It will increase the viewer’s interaction. Social media platforms allow their users to connect with their family and friends. It also lets people follow the topics they are interested in.

Do you know how you can promote your business on Facebook, Instagram, tweeter and many others?

It is simple, just find the right platform which is relevant to your niche. Each platform offers a different solution. For example, Facebook and Instagram offer hashtag campaign is one of the most popular solutions.

Social engine marketing (SEM):

There are other ways than SEO to increase traffic. Paid search results appear above the organic results. Google and Bing used paid search services. SEM is the paid process that appears on top search results when the audience searches for your brand. It is recognized by a little sign “Ad”. You can put your website in front of the viewers and make yourself visible.

Affiliate marketing:

Do you want to make money online? Affiliate marketing is a popular way to make online money. Suppose that you hire a person for your services and that affiliate will earn the commission. Make sure about the words you want the affiliate to say about your brand. Affiliate marketing is famous to work with bloggers and high traffic sites so that they can earn money by introducing your service to their audience.

Influencer marketing:

Influencer marketing is the process of partnership with influencers, experts, celebrities, etc. They have a high following on different platforms such as Instagram, Facebook, etc. When they promote your products or service to their followers then the loyal followers will jump on their ideas and buy the products. Make sure that facts about your product are transparent that you want experts to promote.

Email marketing:

Email marketing is the process in which you directly connect the customers within their inbox. There are many other ways of email marketing; for example, thankyou email, notification email, etc. If your business is local then you can send event invitations. It helps you to connect with your audience and promote your business.

Pay-per-click advertisement:

Pay-per-click is the paid search process. The marketer pays every time when viewers click on the ads. All social networks provide the opportunity of pay-per-click but not search engines.

Mobile phone advertising:

People use their mobile phones all the time. That’s why the mobile phone advertising is also the best way of digital marketing. You can send text messages and promote your business. Message advertising is the way to approach people directly. You can also use platforms like messenger and telegram to increase the customers.

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