What Exactly is Digital Marketing?

What Exactly is Digital Marketing
Written by Micah Phillips

In today’s world, the internet is accessible to almost everyone. According to a Pew Research, internet usage among adults has increased by 5% in just last three years. Hence, things are going online rather than offline.

How convenient is it to target the customers over a platform where they already spend most of their time. Internet gave birth to Online Marketing while Digital marketing is an umbrella term for all of your company’s online marketing efforts.

From your websites to all your social media channels – digital marketing, e-mail marketing, they all fall under the enormous parasol of Digital Marketing.

Digital Marketing benefits you by reaching the right customer at the right time and the right place. You can know the statistics of your business online which isn’t possible otherwise. It lets you see the reach of your products and plan accordingly. The digital marketing assets include your website, social media profiles sites, brochures, e-mails, logos, blogs, e-books, patents or papers.

Digital Marketing has several tactics that you must follow in order to grow your business several manifolds. Further, you can also follow Online Marketing tips for the growth of your business.

SEO (Search Engine Optimization):

Ensure that your website is optimized to rank higher in search engine result pages and increases the amount of free traffic on your site.

Websites, Blogs, and Infographics usually benefit from SEO.

Content Marketing:

Content generates brand awareness, traffic growth, and customers. You can market your content in the form of Blog posts, Ebooks and whitepapers, Infographics or Online brochures and lookbooks. A survey shows that around 82% of the customers feel positive about the company after reading their content.

Hence, proved that Content is King.

Social Media Marketing:

Marketing your content on social media platforms like Facebook, Instagram, Snapchat, Pinterest, Twitter or YouTube has become a trend now because this is where people are spending much of their time. According to the statistics, Digital Media Marketing is the most effective and engaging marketing strategy preceding Content Marketing.

Pay Per Click (PPC):

It drives traffic to your website by paying a publisher every time your ad is clicked. The most famous PPC is Google AdWords, which allow you to pay for top positions on Google’s search engine results pages at a price “per click” of the links you place. Other channels of PPC are Paid ads on Facebook and YouTube or Promoted Tweets on Twitter.

Affiliate Marketing:

You can earn a commission by promoting other’s products on your website. Affiliate marketing channels include hosting video ads through the YouTube Partner Program or posting affiliate links from your social media accounts.

Email Marketing:

You can use e-mails to interact with your customers and know what they exactly want. E-mails are often used to promote new products, contests, giveaways or events.

This might have inculcated an urge inside you to flourish your business using Online Marketing. And guess what, it doesn’t require any extra any complicated devices or access to start marketing your products online. You can actually start doing it while sitting at your home or can even rely on a Digital Marketing Companies.