With over one billion users monthly, Instagram is a popular platform, and its growth path has no signs of changing.
Unfortunately, marketers spend money to market their products and services on Instagram. The amount spent on Ads jumped to 177% year after year in the quarter of this year.
Impressions emerged to 209%, and cost per 1000 impressions went down by 10%. Advertisers spend considerable money on this platform, and they are good at doing it. Therefore, the competition is enormous.
Over two million marketers utilize Instagram each month; it is still a tiny percentage of one billion.
There is a huge opportunity to take advantage of the app, as not all people on Instagram market products, so you can market your products or services. Let us see five ways on how to make a profit on Instagram.
Why Sell on Instagram?
Instagram has lots of users around the words, through which you can get lot of product exposure. See the user stats.
U.S. (120 million), India (88 million), Brazil (82 million), Indonesia (64 million), U.K. (25 million) Russia (46 million).
Practical Ways To Sell More On Instagram
Switch to Business Profile
A lot of small business owners want to sell on Instagram without having a business profile.
Switching your Instagram account to a business account offers you to check insights on selling and reporting options. Let us look at how to change your profile to a business account,
● Get into your Instagram profile and click on the icon at the top right corner.
● Press Settings at the bottom right.
● Move down and click “Switch to Business Profile.”
Suppose you want to convert back, go back to the same settings, and click “Switch Back to Personal Account.” Some features that are available to business profile:
Instagram Insights:
Instagram is not as easy as Facebook to look for followers’ details and demographics. But, Insights on Instagram performs a tough job for you. With a business profile, it is easy to access valuable insights through the platform on your mobile.
Beneath the activity tab, you will encounter metrics like profile visits, website clicks, impressions, and reach. The content tab provides the performance of every post or story, along with profile visits and post engagement.
The Audience tab lets you monitor your audience’s ages, locations, genders, and the most active times.
Call-to-Action button:
These buttons are present at the top of your profile below your bio, and it allows followers to call, know directions to your store or email.
Story Links:
Instagram doesn’t allow you to place links in posts. It also allows only a single link in your profile bio. The ability to insert links in your stories lets you take your audience to various products and pages on your website. Stories are obvious, and it’s firmly becoming a force, which is a plus.
Facebook Alignment:
You can link your Instagram account to your Facebook business account and run ads via business or ads manager.
Put up your Organic campaign with Hashtag Research
Business people are very keen to reach their target audience but have no idea how to get it around. The best way to achieve this is by using hashtags with your organic campaigns.
Converting to business accounts lets you see the number of impressions via hashtags and the number of accounts that started following you. When you use hashtags smartly, these numbers will arise.
Discovering hashtags is a pretentious thing, yet it is suitable for a marketer and effective in practice. The process is pretty simple.
Tap on Discover, click Search, and then on Tags, find the tags relevant to your niche. You will find posts with that hashtag. And, while you make use of that hashtag in your post, you get automatic likes on Instagram, and line up your posts to the explore page.
Use a mix-up of hashtags that have high volume posting and low volume posting. The low posting volume is more relevant as they showcase your post to a large audience.
Read: 25+ Unbelievable Instagram Tips, Hacks & Features Everyone Should Know That
Initiate by Running Ads
Several business people think that a small budget would put them out for running ads, and that could be the truth. When you execute effectively, you will acquire more for a small budget campaign than running campaigns organically.
Instagram ads indicate the potential for ROI; hence, you will get back your money with massive interest if you implement it right.
Run Instagram ads in collaboration with Facebook ads, or you could run them only on Instagram. But take the time to set up campaigns in ad manager.
That way, you would get access to Facebook’s targeting options, also the reach and campaigns on brand awareness, both will put your ads to a large number of people.
You can also use the engagement and traffic you get from these campaigns in connection with RLSAs, or you could use it to create lists in ads manager and run campaigns on conversion on Facebook and Instagram.
Make Use of Instagram Shopping
Instagram Shopping could be your best buddy if you are a serious e-comm vendor. Posts related to shopping appear like organic posts, except if followers click on view products, the product details get displayed.
And, while clicking on pop-up tags, they are directed to a page containing product descriptions and call-to-action.
Then from there, the audience can tap via a landing page. Setting up an Instagram Shopping is simply having your product catalog put on Facebook and allowing product tagging. Running shopping posts into ads equips you with Google shopping and the followers targeting Facebook.
Manual targeting will enable you to gain vast opportunities, and the ability to tag products in Instagram shopping lets you display details of the product. Mainly, it looks like its cost, ensuring that anybody who sees your ad is aware of product details well before landing on the website.
Additionally, posts related to Instagram shopping tend to reach more audiences on the new shopping channel on the Explore page.
Read: Social Media Marketing: How to Use Instagram to Grow Your Business
Partner with Influencers
Influencer marketing is booming, and it’s very prominent in terms of promoting products. Showcasing your product draped on the shoulder or in the hands of an influencer adds credibility with a broad and new audience.
There are plenty of influencers using the app and better understand ways to leverage it to acquire and manage a loyal following. Influencers charge $5 to $10 per thousand followers; you can join hands with them to promote your products.
That means, if you want to invest $100 on an influencer campaign, you could partner with an influencer that has 10,000 followers. That could be the most effective strategy as you pay for both credibility and reach.
Conclusion
To earn the rewards Instagram has to offer and convert the audience into customers; you will have to set up a large channel and stay committed. Do not allow a tiny budget to prevent you from running ads, or buy influencers, or pay for managing organic campaigns. I hope these five steps help you make some money through Instagram’s sales drive.
