SEO

What is Guest Posting in SEO

write-for-us or guest post
Written by Ratnesh

Guest post is also called a guest blog. In typical, a guest post is used to contribute some supportive content to another person’s website or a blog. This contribution helps in: developing an online relationship, getting exposure, exercising some level of authority and creating helpful backlinks.

Backlinks help in determining the Google ranking of any website. Most favorable is the SEO guest post that creates an opportunity to grab a backlink from any other website.

It is basically a type of online promotion that can be beneficial for several products and services. Guest posts also help in establishing a proper relationship with the host blogger. Hence it leads to exposure and gathering an audience. See how simple it is.

You draft a post according to the instructions put forward by host blogger and in return get a backlink. That is the reason that most bloggers put special emphasis on, publishing valuable and well-optimized content on their respective blogs.

It is all about attracting the attention of new online readers and keeping the current audience engaged. So it works with the functioning and presence of two different channels – guest post generator and the host (owner of the blog).

Guest posts are extremely advantageous, for online business owners, as they help in spreading awareness for a certain product or service. Attention-grabbing guest posts are also valuable for online readers, as they get to know about a brand that is new and useful. That is why guest posts need to be exclusive and explanatory.

How Guest Post/Guest Blogging Works

Let’s have a look into the guest blogging mechanism. As told above, backlinks are crucial for any guest post. A well-devised guest post will help in securing new links on different websites, where the contribution is made.

Backlinks determine the online presence and success of any online website in the future. Google determines the worth of any URL, according to its presence on any particular page or domain. So, it means that you need to explore the best guest post opportunities.

Find those websites that are relevant to product or service that you are offering online. Make sure that you publish a guest post, keeping in mind the following points:

  • Your guest post must have appropriate content. It needs to be focused on your business niche.
  • Your guest post must be interesting. Come up with a stimulating post that will divert the attention of people towards your business.
  • Your guest post must have online engagements. Without spamming the internet users, you need to share your guest post as much possible. You can even ask people to like, comment and share the post.
  • Your guest post host must be active. Choose a host who has a rock-solid online presence. It will eventually help in promoting your guest post.

It sounds very simple, when it comes to examining the functioning of a guest post. Actually, it involves a lot of online interaction and availability. Internet users are always looking for a post that is phenomenal and constructive.

Why Guest Post Is Most Important For Google?

Google is the top search engine through which, people find their required information. Any type of content, posted online, needs to follow the terms and conditions of Google. So it means that you need to formulate guest posts in accordance with Google’s policies.

Some time back, Google issued a general warning to website owners over the content being published over their websites for generating backlinks. Google sternly objects to spamming and that was the reason behind this intimation.

Guest posts need to have a natural presence online. You cannot distribute guest posts wildly, all over various websites just for backlinks. That’s against the guidelines put forward by Google. Your guest posts need to be informative for the host website too.

This will give an organic feel to your cause and help bring awareness (online audience). Develop a guest post that has an adequate amount of keywords; just don’t stuff your post. Make sure that you don’t publish a guest post carelessly over large websites.

The guest post needs to be written by an individual, who has proper information related to the topic and is involved directly. Do not ever spam, as it will eventually affect your Google ranking. Google certainly doesn’t prefer guest posts with spam links hence, awards them with a low search ranking.

Now, you know the importance of a guest post from Google’s perspective. Be fair and be patient. It takes time to create an online presence that is totally acceptable and prolific in the long run.

How to Find Guest Post Blogs

This is not hard work. If you have Home and improvement related blog then you can search home improvement write for us and if you have Health or fitness niche related blog then you can search on google health and fitness write for us. Even if you have SEO.

Digital marketing niche blog then you will search internet marketing write for us. You will get many quality sites. Finding the right guest post blogs can be somewhat challenging. But it is not difficult at all. Just keep in mind the following points:

Determine the traits of a credible guest post blog

Guest posting carries several opportunities. If you are looking for a good return, the host blog must have a handsome active audience. It should also rank good in organic search and have a large pool of target audience that meets your demographics. And of course, the blog needs to be related to your business.

Pick an ideal website

Once you are aware of the traits, it’s about time that you pick a website for guest post. That website/blog needs to have an identical audience, which is also active. Choose a website that is potentially your competitor.

Finding similar websites

After you have picked an ideal website, for a guest post, start looking for other websites that have a similar audience. You can use Google or any specific tool for this purpose. Make sure that the audience of other websites overlaps with each other.

Make use of broad traffic metrics

A large group of readers can be targeted at once by choosing those websites that have high traffic.

There are special tools for determining, the amount of favorable traffic that a website encounters within a specific time period.

Make sure you pick five or ten most important websites for your guest post. You need to compare: traffic source metrics, engagement metrics and traffic metrics for each website.

Guest Posting Queries

“Add Articles”                                         “Add Content”
“Submit Article”                                      “Submit Post”
“Add Guest Post”                                    “Bloggers Wanted”
“Guest Bloggers Wanted”                        “Guest Post”
“Guest Posts Roundup”                           “Guest Blogging Spot”
“Write for Us”                                         “Submit a Guest Post”
“Submit Guest Post”                                “Become a Guest Blogger”
“Submit a Guest Article”                           “Guest Post Guidelines”
“Guest Bloggers Wanted”                          “Submit an Article”
“Group Writing Project”                             “Want to Write for”
“Blogs that Accept Guest Posts”                 “Blogs that Accept Guest Blogging”
“Blogs that Accept Guest Bloggers”           “Blogs Accepting Guest Posts”
“Become a Contributor”                             “Contribute”
“Submit Design News”                               “Submit News”
“Community News”                                   “Submit Tutorial”
“Submit Blog Post”                                   “Suggest a Post”
“Suggest a Guest Post”                             “Become an Author”
“Contribute to our Site”                             “Become a Contributor”
“Become a Guest Writer”                            “Places I Guest Posted”
“My Guest Posts”                                      “Publish Your News”
“Submission Guidelines”                              “Guest post by”
“This guest post was written”                     “Guest Contributor”
“This guest post is from”                            “This is a guest article”
“Now Accepting Guest Posts”                      inurl:guest-posts
“The following guest post”                          inurl:write-for-us
inurl:guest-post-guidelines                        inurl:profiles/blog/new

 

How to Find Blogs Related to Your Niche ?

Go to Google.com and type
keyword “comment here” (e.g. health tips “comment here”)
keyword “add comment”
keyword “submit comment”
keyword “add URL”
keyword “submit URL”
keyword “submit a site”

Mistakes People Make When Guest Posting

Guest posting is one of the most popular and best ways to build backlinks for your website. It is regarded as the safest method to get referral links from other websites.

But that doesn’t mean that you will create backlinks from any other websites that don’t have good quality sites. It is crucial to create backlinks from high authority sites so that you can lift up your website.

Guest posting services are usually of two types i.e., free and paid. There are websites who accept only paid guest posting. While some other websites may accept your guest posting request for free of cost but they have certain requirements that need to be fulfilled.

Do you know that when guest posting goes wrong then it can affect your website? Yes, It is true. That is why it is necessary to avoid certain mistakes when engaging in guest posting.

However, there are many website owners who make numerous mistakes while they do guest posting with other sites. Whenever we see “write for us” we get excited and overwhelmed. We fail to give a second thought on that. So, let us see 6 common mistakes that people make when guest posting and how you can avoid them.

1. Not Linking Back To Your Website:

This is one of the common mistakes that people do. They don’t link back to their website. Without links, while reading your content, readers will be bored and they will not find a reason to read your content.

While there are many high authority sites that don’t allow links on body content. They might allow links on Author Bio. Be very sure that if they allow links to place on body contents then make use of that opportunity. Provide a strong link by convincing readers to click on that particular link.

2. Writing About Your Business:

If you get an opportunity of guest posting to quality as well as high authority sites, then don’t waste your time in just writing about your business or brand in that particular blog.

It is obvious that no audiences find it interesting to read just about the brand or business. Then it is likely that your post won’t get enough likes and views. On the other hand, it might not appear in the search engine result page. Therefore, don’t make this mistake to write about your business or brand in the content. Provide relevant content.

3. Contributing Low-Quality Posts or Irrelevant Contents:

Proving content to other sites just for the sake of referring domains doesn’t mean that you will contribute low-quality posts. I am a content writer and whenever I post client’s contents on my website, I always find that the post’s quality is too low and I get frustrated every time.

By contributing low-quality posts, there is a high chance that the owner of that site won’t accept your post because it will affect their site in turn. And there is also a chance that you won’t get another chance to do a guest post next time onwards on that site.

4. Not having great content on your own site first:

Not having great content on their particular site first is another mistake that people make when they do a guest posting. When you do the guest posting of certain posts then be sure that the content of that post is of excellent quality so that people may find a reason to read your content.
Therefore, not having great content on your site can decrease your traffic and will affect your business.

5. Using it solely as a way to get inbound links:

We should not have a mind-set that we are building backlinks just to gain traffic from other sites while guest posting. These mistakes most people do and it generates low-quality content.

When you create good contents then readers will automatically click on that links and land on your site. This way you can gain more leads and sales for your site.

6. Writing for a site that won’t send targeted traffic:

People often make mistakes of considering bigger sites as a good site to generate high quality and relevant traffic. It is vital to be careful that bigger sites not always have good traffic.

On the other hand, smaller niche-based sites have relevant and better traffic than the other bigger sites. You can generate more traffic with those sites on your websites. Therefore, it is better to do a guest posting with those niche-based sites rather than bigger sites with irrelevant topics.

Final Thoughts:

Therefore, the above mentioned are the common mistakes that people usually make when guest posting with other sites.

Be careful to read all the instructions and mark yourself safe whenever you generate backlinks from high authority sites.

Read More: Top High DA Free Guest Posting Sites List