Ask any influencer marketing agency in India, and they’ll tell you that in today’s marketing world, authenticity and honesty are rapidly becoming the currency to trade in when it comes to getting your target audience’s attention. As a result, users have become increasingly suspicious of traditional marketing and prefer getting their shopping and product recommendations from real people. Enter: influencers!
Influencers are regular users – not celebrities – with large followings on social media that brands may work with to get the word out about their products or services. While the field is diverse, it can certainly send your head spinning; working with an influencer marketing agency in India can help you navigate influencer marketing and make it do all the work for you.
Why Influencer Marketing?
According to a report about influencer marketing in India, nearly 73% of marketing expenditure was spent on working with influencers, while only 27% went into celebrity endorsements. You might find yourself wondering – fairly – why this is. When you turn to an influencer marketing agency in India for answers, they might tell you that one of the reasons for this tectonic shift is the expectation of authenticity and an intimate relationship with the people you listen to when spending your money.
Many of us grew up watching our favorite celebrities endorse products, from shampoos and washing detergents to energy drinks and cooking appliances. However, today, most people turn first to social media and the internet for their research before going shopping; simply put, they want personalized, individual recommendations of products from people like them, people they can trust, and over polished advertisements. A good influencer marketing agency in India understands this and helps you find the perfect influencers for your marketing strategy to help you reach your target audience effortlessly.
The Gift that Keeps on Giving
Consequently, influencer marketing agencies in India help brands find influencers in their niche to connect with their audiences as closely and authentically as possible. When you work with an influencer as a brand, you score a direct line to your consumers, which you can use to tell them about your product. As with all marketing strategies, influencer marketing is no substitute for an excellent product, but it can help get the word out!
Good influencer marketing agencies in India can help you supercharge your sales and conversions as well as help you increase your visibility and credibility in marketing. The caveat – of course, there is one – is identifying the right fits for your brand and creating long-term plans for your influencer marketing to boost your reach and sales over time. Enter the star of our film: an influencer marketing agency in India! With localised knowledge tailored to the Indian market, they can help you find precisely the kind of influencer you need to get started on your influencer marketing journey.
Finding the Perfect Influencer
Right off the bat, you should know there’s no such thing as the perfect influencer, just as there is no such thing as the perfect digital marketing strategy. There is only what’s a good fit and what isn’t. That said, a good influencer marketing agency in India can help you identify the perfect social media influencers for you: people who create and share content in your niche in an aesthetic and tone that works with yours have credibility among their followers and can bring word of your brand to the right people in your niche.
India’s best influencer marketing agencies have mastered one art: identifying and finding ways to show the best content to the right audience at the perfect time. This can mean different things for different brands, and the trick is to hit the notes that fit your brand in particular.
That said, some broad guidelines used by influencer marketing agencies in India can be very useful in identifying effective influencers. These traits include:
- Great engagement rates from their followers and an audience that is loyal and consistent in engaging with content
- Authentic content that feels like a real person makes it, someone who can be trusted
- A target audience that is specifically relevant to your brand and overlaps with your existing customers
- A good reputation
- Consistent and regular activity on social media through regular posts
- An aesthetic that is congruent with your brand; if you’re selling pastel study supplies, partnering with a grunge rock account may not get you quite the reach you’re looking for
The Great Game of Digital Marketing
The incredible currency influencer marketing agencies in India get you comes in the form of a social life woven around your product in an incredible array of ways, which, in turn, can help boost your product’s perceived authenticity and credibility.
From the days of watching celebrities on TV holding up a bottle of shampoo, we have come to a time when real people create content about their real experiences with products. So, who would you trust: the celebrity you are sure is being paid millions or the girl with ten thousand followers showing you how well the hair oil worked on her hair? According to the best influencer marketing agencies, the answer is the latter.
Good influencer marketing agencies in India can all attest to one fact: the time we spend on the internet, be it on social media platforms or researching products we intend to buy, is increasing daily.
The Upshot
Any reputable influencer marketing agency in India can tell you that the core goal of influencer marketing is to find honest and authentic ways to connect with your audience. If you can do so, the benefits you reap are endless. When you work with an experienced influencer marketing agency like AdLift, you get the expertise and resources to create digital marketing strategies tailored to your brand and online presence.
Learn More: The Power of Influencer Marketing: How to Make the Most of It
