Guest post is also called a guest blog. In typical, a guest post is used to contribute some supportive content to another person’s website or a blog. This contribution helps in: developing an online relationship, getting exposure, exercising some level of authority and creating helpful backlinks.
Backlinks help in determining the Google ranking of any website. Most favorable is the SEO guest post that creates an opportunity to grab a backlink from any other website.
It is basically a type of online promotion that can be beneficial for several products and services. Guest posts also help in establishing a proper relationship with the host blogger. Hence it leads to exposure and gathering an audience. See how simple it is.
You draft a post according to the instructions put forward by host blogger and in return get a backlink. That is the reason that most bloggers put special emphasis on, publishing valuable and well-optimized content on their respective blogs.
It is all about attracting the attention of new online readers and keeping the current audience engaged. So it works with the functioning and presence of two different channels – guest post generator and the host (owner of the blog).
Guest posts are extremely advantageous, for online business owners, as they help in spreading awareness for a certain product or service. Attention-grabbing guest posts are also valuable for online readers, as they get to know about a brand that is new and useful. That is why guest posts need to be exclusive and explanatory.
How Guest Post/Guest Blogging Works
Let’s have a look into the guest blogging mechanism. As told above, backlinks are crucial for any guest post. A well-devised guest post will help in securing new links on different websites, where the contribution is made.
Backlinks determine the online presence and success of any online website in the future. Google determines the worth of any URL, according to its presence on any particular page or domain. So, it means that you need to explore the best guest post opportunities.
Find those websites that are relevant to product or service that you are offering online. Make sure that you publish a guest post, keeping in mind the following points:
- Your guest post must have appropriate content. It needs to be focused on your business niche.
- Your guest post must be interesting. Come up with a stimulating post that will divert the attention of people towards your business.
- Your guest post must have online engagements. Without spamming the internet users, you need to share your guest post as much possible. You can even ask people to like, comment and share the post.
- Your guest post host must be active. Choose a host who has a rock-solid online presence. It will eventually help in promoting your guest post.
It sounds very simple, when it comes to examining the functioning of a guest post. Actually, it involves a lot of online interaction and availability. Internet users are always looking for a post that is phenomenal and constructive.
Why Guest Post Is Most Important For Google?
Google is the top search engine through which, people find their required information. Any type of content, posted online, needs to follow the terms and conditions of Google. So it means that you need to formulate guest posts in accordance with Google’s policies.
Some time back, Google issued a general warning to website owners over the content being published over their websites for generating backlinks. Google sternly objects to spamming and that was the reason behind this intimation.
Guest posts need to have a natural presence online. You cannot distribute guest posts wildly, all over various websites just for backlinks. That’s against the guidelines put forward by Google. Your guest posts need to be informative for the host website too.
This will give an organic feel to your cause and help bring awareness (online audience). Develop a guest post that has an adequate amount of keywords; just don’t stuff your post. Make sure that you don’t publish a guest post carelessly over large websites.
The guest post needs to be written by an individual, who has proper information related to the topic and is involved directly. Do not ever spam, as it will eventually affect your Google ranking. Google certainly doesn’t prefer guest posts with spam links hence, awards them with a low search ranking.
Now, you know the importance of a guest post from Google’s perspective. Be fair and be patient. It takes time to create an online presence that is totally acceptable and prolific in the long run.
How to Find Guest Post Blogs
This is not hard work. If you have Home and improvement related blog then you can search home improvement write for us and if you have Health or fitness niche related blog then you can search on google health and fitness write for us. Even if you have SEO.
Digital marketing niche blog then you will search internet marketing write for us. You will get many quality sites. Finding the right guest post blogs can be somewhat challenging. But it is not difficult at all. Just keep in mind the following points:
- Determine the traits of a credible guest post blog
Guest posting carries several opportunities. If you are looking for a good return, the host blog must have a handsome active audience. It should also rank good in organic search and have a large pool of target audience that meets your demographics. And of course, the blog needs to be related to your business.
- Pick an ideal website
Once you are aware of the traits, it’s about time that you pick a website for guest post. That website/blog needs to have an identical audience, which is also active. Choose a website that is potentially your competitor.
- Finding similar websites
After you have picked an ideal website, for a guest post, start looking for other websites that have a similar audience. You can use Google or any specific tool for this purpose. Make sure that the audience of other websites overlaps with each other.
- Make use of broad traffic metrics
A large group of readers can be targeted at once by choosing those websites that have high traffic.
There are special tools for determining, the amount of favorable traffic that a website encounters within a specific time period.
Make sure you pick five or ten most important websites for your guest post. You need to compare: traffic source metrics, engagement metrics and traffic metrics for each website.
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