They say that everything you see on the internet is not necessarily true. This is the reason why essay writers are always instructed to cite the sources of external information used in the paper, allowing the readers to verify the authenticity of the data. However, most people do not tell you that the internet can be a great place to find useful information if only you know where to look.
If you are starting your journey in the world of digital marketing, you will have to continuously keep yourself updated about the latest trends and significant changes in Google algorithms. Now, you cannot wait for the marketing periodicals to learn about the latest updates in your field. You need to get it from online sources.
In this blog, I will share a list of digital marketing blogs that you must follow in 2021 to start up to date on the latest developments in the digital marketing space.
Must-Follow Digital Marketing & SEO Blogs
1. The Moz Blog:
Moz was started as an online community and blog by the founders in 2004. With time, it introduced its SEO guide for beginners, which further led to the creation of the first SEO tools. The Moz blog is undoubtedly one of the best digital marketing blogs for SEO. You can find all the necessary expertise regarding online marketing tactics and strategies.
This blog is primarily operated by the industry’s leading experts and SEO wizards who offer their research and suggestions on how you can improve your SEO skills and digital marketing. Moz blogs cover almost every topic that falls under the segment of SEO and inbound marketing. The blog also posts videos under the segment called “Whiteboard Friday” every week.
Hubspot offers insightful blogs on both marketing and sales, targeting two different sets of audiences. They manage to publish 3 blogs every day and allow guest writers to contribute, allowing them to add some new perspective to their blogs. Hubspot is a marketing automation company, and they are the ones who introduced the term “Inbound Marketing.”
Inbound marketing allows businesses to attract customers and engage with them throughout the buying process. You can find plenty of blogs regarding inbound marketing. Also, the Hubspot blogs help entrepreneurs with their new marketing insights, inspirations, and ideas for smarter and faster-selling tactics. You can also find effective tools which allow you to boost productivity and effectively connect with customers.
3. Content Marketing Institute:
This is the leading organization that conducts training on content marketing education worldwide. It publishes several blogs that offer new and refreshed strategies for content marketers. Those blogs tell you how to attract and retain customers via multi-channel storytelling. One of the major objectives of CMI is to educate marketers about content marketing.
Since content marketing is one of the most effective tools for digital marketers, you will find the CMI blogs useful as they offer strategies on them from the experts. The experts at CMI examine the content marketing profession completely and then diversify and incorporate variety to their content that the target audiences like.
4. Search Engine Land:
As the name suggests, this blog shares the latest news and information regarding search engines, search engine optimization (SEO), and search engine marketing (SEM). You can find the exclusive news, data projection forecasts, and trending topics regarding Google, local search, and other important issues.
The primary objective of the posts found on this blog is to educate you about how to maximize the search traffic as a marketer. You can also find valuable insights from these blogs, which will help you make the right decisions to improve your digital marketing efforts.
5. Neil Patel blogs:
Neil Patel is one of the top digital marketers, according to Forbes. He is popular in the digital marketing industry for creating an unmatched digital marketing level. The blogs created by Patel help digital marketers at all levels of expertise. You should definitely check out the blogs for comprehensive guides and SEO hacks.
The Neil Patel blogs easily explain how to succeed at boosting the traffic even in competitive industries and help your organization grow. You can also check out the blogs by two other companies built by Patel – KISS Metrics and Crazy Egg plus.
SEMRush was created by a small group of people who specialized in SEO and IT in 2008. Their objective was simple – to make online competition fair and transparent. You can find proper guidance on content marketing, SEO, Market Research, Advertising, and Social Media in its blogs.
In this blog, you can also find tactics that will help you grow organic traffic and build more effective social media strategies.
7. Search Engine Journal:
This blog also offers you the latest updates and news on SEO. However, what makes it different than others is the fact that they source facts and figures of the news from Google. The blogs offer innovative tips around SEO techniques and PPC.
Since it gets all the information of Google itself, it is the go-to place to learn about the latest algorithm updates and best practice parameters. In fact, they are the first ones to break any news regarding SEO, especially when it comes to Google.
8. Backlinko Blog:
If you want to learn how to climb to a higher rank on the search engine results page and how to get more traffic to your website, this is where you can find all the answers. Backlinko offers you great SEO training and link-building strategies as a part of their blogs.
Most of their blogs focus on SEO and traffic. While it helps you get more organic traffic, it also claims to help you increase your number of subscribers. You will be glad to know that top companies, such as IBM, Apple, Amazon, Disney, etc., are subscribers to Backlinko’s newsletter.
9. Hootsuite Social Blog:
Hootsuite is a social media management platform where you can find insightful blogs with different digital marketing-related information. Most of its blogs talk about social media, social media marketing, email marketing, content marketing, and more.
Apart from helping you with informative blogs, this platform also offers you numerous tools that can help you improve your marketing game.
Blogs are generally created to help the targeted audience educate, inform and often entertain. As a digital marketer, you should not only learn new information from these blogs but also take note of how effectively these blogging websites engage with the targeted audiences (i.e., you).