Creating a website and running it successfully are two different things. And if you have been in the online landscape for long, you must have learned it the hard way. A 2018 report published in Ahrefs.com revealed that 90.88% of web pages do not get any organic search traffic from Google. While there can be hundreds of reasons for that, a significant lack of quality backlinks tops the chart.
Backlinks happen to be one of Google’s major ranking factors for the past few years. And if you fail to earn or build quality backlinks to your website, it is meaningless to expect a higher rank in Google’s search engine results page (SERP). However, it is never too late for a new start. And this time, I’m going to assist you in getting quality backlinks to your websites with some effective tips. Here we go!
10 Effective Ways to Earn Your Website Quality Backlinks
1. Never compromise on the quality:
Remember the time when you lose a few marks on your assignment paper because the content quality wasn’t up to the mark? Well, compromising the quality of the content is not an option in getting quality backlinks. In fact, to earn backlinks, you need to create content that is relevant in today’s date and most importantly, original. This practice adds value to your website, making your content more attractive to other website owners.
Producing quality content lets you get organic traffic, it also helps you earn backlinks from other websites as they start to see potential in your content. That’s like getting two birds with one stone. Obviously, people will try to convince you to put their backlinks in your content in exchange of the same. As long as the other websites have higher domain authority (DA), you are good to go.
2. Write for others as a guest:
A lot of people find it worthless to write for someone else’s website as it rarely offers any direct monetary benefit. However, guest blogging has been an effective link-building tactic for years, and in 2019, it still remains relevant. However, earning a backlink to your website on the author’s description box is not going to work in today’s date.
To ensure your efforts get rewarded, clarify it with the host site if you can include natural backlinks within the guest post content. If they allow it, then try to include one or two links within the first 300 words of the post for better results. If you can build your reputation as a quality blogger, earning backlinks through guest posts won’t be a problem.
3. Write testimonials and reviews:
Even if you haven’t considered writing reviews or testimonials for other businesses in the past, you can do it now if you are looking for link-building. If your website is not performing well on the SERP, you need to take the first step in building a relationship with those who are doing apparently well. And you can do that by featuring them on your site.
If you are posting something positive about a different brand, the brand is most likely to share the post through their social media networks and other media distribution outlets. So, you automatically get the exposure you are looking for. If you are lucky, the website may publish a blog with a backlink to your website. Once that happens, you can get in touch with them and build on this to develop a relationship.
4. Share your content on social media:
Don’t wait for others to share your content on social media if you want to see your website climb up the ranking very soon. You see, social media has a massive reach. And if you are producing quality content, it will get the recognition it deserves if you choose to share it on Facebook, Twitter, Pinterest or other open networking sites. If you get the attention of other content creators, it won’t take much time to receive backlinks to your website.
Sharing the content on social media platforms can help you reach more number of people on the internet. It also influences your search engine ranking by sending out social signals. Not to forget, the chances of getting backlinks to your website also increase significantly.
5. Comment on blogs:
You need to be more proactive on the internet if you want your website to grow. And you can start by commenting on relevant blog posts on the internet. Although leaving comments on other blogs only gets you no-follow backlinks, they can still add value to your online efforts. However, you need to be smart about the way you comment if your goal is link-building.
First, you need to prepare a blog or page that targets a specific keyword. Next, search the keyword on Google to find high performing posts targeting the same keyword. Now, comment something meaningful, and leave a link to your related post on the comment. This is one way to build backlinks as the visitors often find the comment intriguing and click on the link.
6. Prepare infographics:
Infographics are extremely effective for link-building. In fact, you are more likely to get a backlink from highly relevant websites with an infographic than any other form of content. However, you would need to hire a graphic designer if you want your infographics to be extraordinary.
Since infographics are easier to comprehend and share, you have a better chance of getting backlinks to your website from other high-performing sites. In fact, if you cannot hire a professional graphics designer, you can still prepare decent infographics using some amazing tools.
7. Answer relevant questions on Quora:
A lot of people don’t know this, but answering relevant questions on Quora can actually help you in link-building. Even though the link you get from Quora is a no-follow one, but they are of high quality. When you publish a page or blog, simply look for related questions on the mentioned public platform (i.e. Quora) and answer them while putting a backlink to your post.
Moreover, when you answer relevant questions on Quora, they often appear on the search engine results pages (SERP) as well. That means more organic traffic. Besides, it is a good way to engage with your audience and build your online reputation. If you can help people find solutions to their problems on a regular basis, they may start to see your credibility.
8. Fix the broken links:
When you are looking for ways to build or earn quality backlinks, broken links are the last thing that you want. However unfortunately, even the most well-maintained websites in the world also suffer from broken links. It happens when the linked website moves its content to another page, causing the links to break. So, when a visitor clicks on the link, it leads to a 404 error page.
While you need to make sure all the backlinks to your website is working properly, you should also look for pages with broken links to other websites, and request the host websites to fix the broken links with, of course, your own links. It can be tedious and often hard to find pages with broken links which you can replace with links to your content. But it’s worth the shot.
9. Interlink your pages:
Nobody ever said that link-building always have to be with other websites. You can improve your website’s performance by linking different pages within your website. That’s true. In fact, interlinking can serve several SEO purposes. But most importantly, it can help you increase page views and reduce the bounce rate.
If you have blogs that are performing well on the internet, you can make a few changes on that post and add backlinks to some pages that need some boosts. Since you are in charge, you can make necessary changes in the content to make the backlinks look organic. Also, adding 3-4 links on the pages makes the content look more
authentic.
10. Monitor the competitors’ link-building strategy:
Interestingly, if a site gives a backlink to one of the competitors, there are high chances that it will give you a link if you propose them. So, you need to focus on analytics to figure out which sites are linking to specific competitors’ domains. If you are able to find that out, the rest is going to be a cakewalk.
A majority of the websites which provide backlinks to other sites, do not remember what website they have given a backlink to a couple of months ago. If you approach them with some promising link-building proposals, they are more likely to accept it. However, there’s no guarantee that a site will give you a backlink just because it has given the same to a competitor.
In conclusion,
There’s no easy way to earn or build backlink in today’s competitive market. And people don’t just give away links to other websites unless there’s something for them in return. These aforementioned tips can be quite useful in your link-building journey. However, you need to keep an eye on the latest trends and changes on the search engine ranking factors if you want to stay on top of your game.
