A large volume of data could be a blessing or a curse — depending on how it is handled. With the sea of data out there, making informed decisions could be tricky. Yes, there are countless data sources to help you launch a converting campaign. But going through these data sources could be hard work. Aside from the work involved, you may experience analysis paralysis. Data visualization eliminates all these issues and helps you gain more meaning from your data. In this guide, you will discover how data visualization adds value to digital marketing.
Data visualization helps in the translation of large data volume into digestible visuals like charts, maps, or graphs. It converts complex data points into easy-to-understand information. This way, the human brain can easily comprehend what’s displayed.
Read: Top 10 Mobile Apps to Make Big Data Visualisation Easier
Simply put, data visualization is one of the best ways of allowing your audience to digest complex data. Regardless of your level of expertise in digital marketing, you would deal with lots of data on a daily basis — and you can easily make sense of such data using compelling visuals.
Here comes the big question — what’s data visualization? Well, here’s what you should know.
What is data visualization?
Data visualization involves the translation of complex and large data points into visual formats. The visual elements used in data visualization could be charts, plots, or maps. Interestingly, these visual representations help the audience digest unseen patterns in any given data set.
It eliminates the need of going through large data chunks or juggling through numerous excel sheets. But why is data visualization important? Well, here is how data visualization adds value to digital marketing.
Is data visualization important?
Regardless of your industry, data visualization is a vital part of data analysis. Extracting information from a plethora of data is somewhat tedious, but you can eliminate such a burden by using compelling visuals.
With data visualization, complex information is translated into pictorial representation. It’s a reliable way of digesting information, whilst explaining the takeaways to your audience.
Data visualization is an ideal part of every industry, but marketers can pretty much get the most out of it.
Why is data visualization important in marketing?
In a data-driven world, every business decision has to be backed up by data. If not, you would likely lose your competitive edge in the long run. With data-driven marketing, you not only boost customer experience but also make a data-backed decision. If you’re still in doubt, here are ways data visualization helps marketers in the business world.
- Good visualization helps create a compelling story from raw data.
- Visualization tools like Tableau, DataWrapper, ChartBlocks, PowerBI, and Sankey diagram generator, help in the presentation of data in such a way that business owners get to make informed decisions.
- Data visualization helps in the creation of data analysis reports and business strategies.
- Data visualization helps in the clarification of various correlations and trends in a data set.
- This will, in turn, help business owners make more informed decisions.
Moving on, here’s how data visualization adds value to digital marketing.
How data visualization adds value to digital marketing
You probably know that data visualization helps business owners and analysts draw meaningful insights from raw data. But that’s not all there is to data visualization. Here are other ways data visualization adds value to digital marketing.
Aids in pattern (and trend) analysis
Good decisions, to a large extent, lie in your ability to forecast the future — and you can’t forecast the future if you don’t read the trends and patterns in the market. That’s where data visualization comes into play.
Without a good grasp of the past and present, it would be somewhat difficult to make accurate future predictions. With data visualization, you would easily track the changes, patterns, or trends over time. It offers a brief overview of the future happenings in the marketplace. It also helps in the interpretation of various trends or patterns like market analysis, cost analysis, and much more.
Analyze the market
Data visualization is one of the reliable ways of mining information from the marketplace. It also offers insights into the prevailing market conditions. The data gotten from the marketplace can be represented using visual tools like graphs, charts, and other forms of visuals. This way, you can easily present information to your team members, and also take advantage of other opportunities.
Boost sales and productivity
One of the primary objectives of a business is to boost sales. To do that, your product needs to be high as well. With data visualization, you can easily achieve these objectives. Compelling visuals help you mine insights from raw data. This will aid you to make informed decisions.
Encourages effective communication
To run a good business, you must learn to communicate effectively — nothing beats effective communication. If your clients, employees, and executives can communicate effectively, then you’re sure of recording significant growth in your business.
Data visualization helps you create visuals that easily communicate your goals and other vital information to your audience. In other words, it helps boost effective communication.
Regardless of the kind of color, fonts, or pattern, you would be using for visualization, you’ve got to keep it simple — and creatively present your data.
Wrap Up:
Data is everything. Whether you’re doing research work, or you need to take the next step in moving forward in business, you need data — not just data, but digestible data. And that is where visualization comes into play.
As a digital marketer, data visualization is one of the reliable ways of improving your marketing effort. You get to make more informed decisions and communicate more effectively with your team members.
To get started, you’ve got to choose the right data visualization tool, and integrate the tool with your data analysis process. With the right data visualization tool, you can pretty much get reliable insights in no time.
Now you know how data visualization adds value in digital marketing, what data visualization tool will you be using for your next analysis?
