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    Home » Technology » Why video and visuals are more important than text
    Technology

    Why video and visuals are more important than text

    RatneshBy Ratnesh3 Mins Read
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    In a fast-changing digital world, visuals and video are taking over from text as the preferred content format to get your marketing message across.

    It is in part due to users’ shortened attention span, but also because we remember so much better when a concept is explained visually than when we have to read it.

    Let’s first list the main content formats available to you:

    Content Formats
    Social media                                   Viral content
    Press releases                                 Audio and podcasts
    Blogs                                                Articles
    Newsletter                                      White papers
    Reports                                            Music
    Graphic animation                        Live presentation
    eBook or gBook                              Images
    Explainer videos                            Infographics
    Webinars                                         Telecasts
    Slide shows & galleries                 Video
    Applications                                    Interactive games
    Tools                                                 Print

    Which of these content formats are right for you, depends entirely on your goals, and what you want to achieve – conversions, leads, followers, brand awareness, persuasion, education or entertainment?
    We created The Content Marketing Matrix that lays out the different content formats to help you choose the best type according to your goal.

    They grouped the formats according to whether they entertain, inspire, educate or convince, and also showed what effect they have on the user, be it awareness, an emotional or rational response, or whether it was likely to drive them to purchase.

    zeen

    Which content formats would attract users and deliver your message best?

    To help you fine-tune your content format selections, let’s look at Content4demand’com’s “Make Content Great Again” campaign where they polled thousands of B2B marketers during Marketo’s Marketing Nation Summit in Las Vegas, USA in 2016.

    They asked these marketers what they thought is the content format to watch in 2016, and these came out tops:

    • Motion graphic or explainer video (38%)
    • Interactive infographics (29%)
    • Graphical E-books (gBooks) (15%)
    • Listicles (14%)
    • Quizzes & Assessments (4%)

     

    Video, in particular, is growing in popularity, and these stats go along with a Cisco survey that reported that video is expected to account for 69% of all consumer Internet traffic by the end of 2017.

    The bottom line? Include more visuals in your text, and use a variety of visual content to get your message across. Words are so yesterday.

    Animated videos video marketing
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    Ratnesh
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    Ratnesh is an Engineer By Education and a Digital Marketer by Profession and Passion & yeah a Techie too. Seeromega was created to keep alive my Passion and help others learn Technology ;), I am a Creative & Kinesthetic Thinker, Tech Maven, Web Developer, Ambivert, Blogger, Technology enthusiast. Want to know more about me find out 01010011, 01000101, 01001111

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