SEO

What is Technical SEO and How to get it right for your website?

technical seo checklist
Written by Sam Makwana

On-page SEO determines over 70% of your website’s ranking factors. But, these are the modifications and changes you do on the website. Technical SEO also plays a very important role in ensuring your website receives traffic.

Search engine optimization, or SEO, simply makes your website to be easy to search online. Technical SEO ensures that there is something to sift through. There are some words that lead internet users to your site; when these words, or expressions are used, your website will be on the first page.

But what is Technical SEO?

Technical SEO refers to the process of optimizing your website for crawling and indexing by search engines like Google and their bots. It has less to do with SEO and more to do with the technical structure of the website.

To get it right, one must have a website that is error free, technically functional and that which satisfies technical SEO checklist defined by Google. By making sure that your back-end is covered, you can move forward on content. The user experience depends just as much on the interface and physical experience of the sites than it does on content. Online searchers use descriptive words when searching for websites that provide the products or services they are seeking. The more relevant your website is, the higher the chances for top search results.

Now, How to get ahead on your technical SEO?

This refers to activities that must be conducted from your website in order to optimize the search engines. That means, dealing with technological coding and the content as well. This is one of the best ways to increase traffic to your site. You cannot overlook the function-ability of your page. Hence, it has to be well developed by an expert who understands SEO. Here are some tips you can use to enhance Technical SEO of your website.

1. Optime your sitemaps and links

Online visitors are put off by links that report error once you click on them. Such dis-functional links give a poor impression of your site and discourage potential clients. This means that Google cannot access your URL as well. Google cannot tell what your website is all about hence fails to deliver any search results.

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Seek the services of a qualified techie who understands website coding. This professional will guide you on how to build information that helps Google to give results from your website.

2. Have a fast-loading page

Another major tip to know is to ensure that your site can load fast once a visitor clicks the URL. A sluggish online page is a major put off. To make it better, companies have special pages for mobile phone users, since Smartphone usage is increasing over time.

The need for a website that opens fast cannot be emphasized enough. Your tech consultants can take you through this, and give the results you are looking for. Google picks your page faster; hence you will appear on the first pages of search.

3. Internal Links

Optimising the link that you have embedded into your content is important when being crawled. If these go back to a site that is unreliable and dodgy, your ranking immediately takes a beating. Make sure your internal links stay within your site and try to keep churning out content that will allow you to create a network of stuff to tap into. This way you will constantly have links to refer to when going back to your content.

Have a look at the keywords that you use in your website content: Digital marketers will guide you on how to use keywords or phrases that are searched by visitors looking for similar products or services that you have on your website. This content has to be updated from time to time, but most importantly, it has to be authentic.

It is good to learn what words internet visitors are likely to use. LSI phrase will lead the search to your page. The more specific you are with the LSI words, the easy it is for Google to pick it. It is advisable that you keep the articles rich in contact without overusing the keywords. There is a balance that you should seek between LSI words and correct optimization to avoid poor SEO ranking.

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The keywords are the factors to consider in content. Evaluate the results that you are looking keenly. You can easily pick the wrong phrases. If you want to have high searches, this is different from providing information.

Visitors looking for information are likely to use very specific words that provide answers; hence, it has to be detailed. On the other hand, particular searchers will be attracted by the name of the website. For everything that you want to accomplish SEO, think about the process, relevant details and be concise.

4. Consult a Website Coding Expert

Website optimization requires a great deal of understanding coding. Website creators are professionals to execute this task. They can help you build proper workable website that Google can pick up for ranking.

5. Relevant titles and descriptive content

Google’s intelligence uses specific codes to pick information. Even though the content is important, there are some aspects such as using title tags, header tags & alt tags, can push up your rating. This is crucial if you do not know the coding language.

6. Testing

Constantly update and check your website for site errors. Ensuring your website is technically sound involves you taking the time out to test it yourself and manually see what the red flags are in the website.

7. Invest in Links

A website cannot thrive without links that can lead a visitor into the site or out of the site as they search for information or follow processes. Links within the websites are essential for navigation. Links are blocks that make the design and searching appealing in your site. Google uses links to lead internet users. Google picks information from your site, compares it to others, and the results will bring out the closest match searched. Google gives the best domain top results, and the visitors are likely to go with this before trying the others.

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You should know that the link is the one that sells out your website content to Google, and eventually to the internet users. Links work well with better the content resulting in high SEO ranking.

8. Ensure Your Website is Crawl-Worthy

Making sure that your website is optimised to have bots crawl and index it properly is extremely important. Sometimes technical issues might get in the way of the bots through your website and might affect your site ranking.

This technical SEO checklist is embedded in your ability to market and invite internet users to see your website. To encourage visitors to come back, keep the content fresh. You can have subscription services to attract regular visitors.

Bonus tip: Be factual

Providing facts about your business will also help to get you the right internet audience. Simply indicate the location and Google will segment the geographical markets for your websites. The name of the business should also be associated with the content.

Conclusion

There are so many technical aspects that you just cannot use all. The ones discussed above can be your foundation, but there is always more to add along the way. SEO is ever-evolving, and so you need to keep up with constantly changing algorithms if you want to be at the top of the game.

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Sam Makwana

VP of Marketing at Traffic Radius
I am a passionate digital marketer with a creative and analytical mindset. My skill lies in adopting a holistic approach and designing solutions based on the latest marketing trends and web paradigms. With my knowledge and understanding of the various elements of SEO, I believe in adopting an integrated approach for devising effective strategies.

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