The Internet has completely changed the way you live, eat, breathe and conduct your business operations. Everything that you may need, ranging right from products, information, services to references is simply at your fingertips just through a few clicks. Although Google never publicly reveals the exact numbers, it is guessed that more than 1 Billion searches are performed everyday by internet users across smart phones and desktop computers globally.
You will be surprised to know that out of these 1 Billion searches, around 20% are performed for getting comprehensive information about local businesses. There is a simple rule in the cyberspace – the more you are visible, the more possibilities you have to grab. And, this visibility factor is deeply associated with Search Engine Optimization (SEO).
Here are top 11 Reasons Why Your Business Needs Search Engine Optimization-
1. SEO Establishes Your Brand Online
Search Engine Optimization helps you establish your branding online, enabling potential buyers and clients to find out your website. SEO creates, builds and strengthens your online presence. A commercial website which is strongly visible and provides easy and convenient navigation always results in more leads, sales, enquiries, and ultimately an enhanced amount of revenue.
2. SEO Drives Increased Traffic to Your Website
With professional SEO, your website not only receives increased traffic, but also the amount of traffic which is highly targeted and strictly based on relevant keywords and strategically stuffed search phrases. This way, you will get traffic that may be of immense significance to you in terms of sales of your products and services.
3- SEO Boosts Your Sales
When your website receives heavy traffic, it is natural for you to have increased sales of your products and services. Just imagine what would happen when millions of people find your website during their search? The answer is quite simple. They would show interest for whatever you are dealing in, and as a result, your sales graph will go higher.
4- SEO is a Cost-effective Strategy
More than 75% digital marketers rate SEO as one of the best methodologies in terms of Return-on-Investment. SEO is most affordable tool of digital marketing and renders highly consistent and effective results. SEO is cost-effective as it is fully customizable as per the needs of your business and budgets.
5- SEO Takes Advantages of Your Sleeping Counterparts
One of the salient advantages of SEO lies in the fact that it takes advantages of your sleeping counterparts in the business. It simply means that your competitors who are not proactively engaged with their online marketing campaigns, will never be in a position to surpass you in the business. On the other hand, by executing a powerful SEO campaign, you can score very heavily over all of them reaching more and more customers.
6. SEO Makes Targeting Easier
By launching a strategic SEO campaign, you can target any specific country, region or state very easily. Suppose that you want to target any African country to sell your products and services, you can do that very easily as SEO offers amazing market targeting flexibility.
7. SEO Brings You Constant Traffic
The magical thing about professional SEO is that it works for you 24×7, driving more and more interested buyers to your website. This makes your online presence more comprehensive, reachable and accessible.
8. Better ROI (Return On Investment)
No other medium of advertising even comes closer to SEO in terms of ROI advantages. Advertising on Radio and Television not only comes at a high price, but these mediums do not offer any guarantee also for better returns. On the other hand, SEO widens your reach worldwide resulting in more clicks, more buyers and more returns.
9- SEO is Customizable and Changeable
Unlike other conventional marketing methodologies, SEO offers full scope to be customized and changed. If you think you are not getting expected response from a particular region after your campaign, you are free to change your approach and strategy. It will not only save your money, but also enable you to shift your focus to other potential zones where your buyers live.
10- SEO Continually Evolves for Bigger Opportunities
The best thing associated with SEO is that it is a highly dynamic process which keeps evolving with the dynamics of market. While its methodologies may very rarely undergo any change, its applications always keep evolving just to conform to the behaviour and moods of the market.
11- SEO is not Going to Lose its Relevance in the Times to Come
Based on the way search engines are developing and evolving themselves, it can be concluded that SEO is not a nine days wonder. It is going to stay in the cyberspace for years. Therefore, your business will always need it to flourish.
The End Note
It would also be good to mention here that a SEO campaign offers expected results only when it is executed by competent people having comprehensive knowledge of SEO, and different other aspects of online marketing. Making choice of an able SEO service provider is also equally important.