With new users utilizing apps every day, there’s a huge opportunity to grow your business. A lot of these users will be in emerging markets, so it’s important to consider how they may differ from your current audience. Therefore, in this blog, we will be talking about ten tips for building an app for users.
Tips for building an app for users
Speak Your User’s Language
You must speak your user’s language within the app and play store. You need to make sure that your users understand your content by localizing your app. First, you will need dates and times to be internationalized and displayed according to their phone settings.
Also, use fewer words and provide graphical cues with audio and voice support. So, keep interactions simple. Try to avoid scrolling menus and use tappable, browsable interfaces. For example, auto-complete and curated lists are a better option than searching and filtering information out. With that said, if you design your app in various languages, your app will be able to create numerous sentence structures. You can access this app translation through the developer console, which can also help. Also, remember to test everything with native speakers.
Deliver the Proper Content & Features
Research new markets thoroughly and build markets based on local trends and preferences you notice. For instance, always think about the mobile user experience. You should never depend on the familiarity with email and web passwords. Offer phone number based registration. Multi-SIM phones are also popular, which you will be able to detect.
Allow for Slow and Intermittent Data Connections
Numerous users will not have access to reliable data connections. Therefore, it’s crucial to adapt your apps to use less data and, if possible, work offline. Try to separate UI from the network activities so that users can precache content over Wi-Fi. Optimize all your images and consider using WebP. Moreover, you could give users control over when and what connections they use, especially for large downloads or syncing.
Accommodate Low-end Devices and Smaller Screens
In growing markets, a lot of devices tend to have smaller screens. So, you must optimize your UI by testing it out on various screens. You will also need to adapt your app to low-end devices, which may have low memory, processing, and resolution.
Ensure your App will run on older versions of Android
Consider backward compatibility to the newest Android operating system to reach the vast number of users in growing markets.
Optimize for Less Phone Memory and Shorter Battery Life
Your user’s phone may have a lot of megabytes of internal memory, but they may have less. Therefore, you need to make sure your apps are efficient with memory usage. Also, disk space is lower than other more developed markets, so keep your APK size under 10 megabytes. Optimize the content of your APK by using highly targeted images, mobile-optimized libraries, remove unnecessary content. It’s also important that your app can run from SD card storage.
Only Consume the Data you Need
In the majority of markets, users will pay for data as they need it. This data will include your app’s initial download, updates, and foreground and background data that will add costs to your users—Balance the pros and cons of an update combined with the cost to your user of installing it. Consider fewer frequent releases and balance the cost of installing an update with the benefits to your user. Avoid background services where you can.
Reflect Local Buying Habits
Make sure your prices are local and remember a simple exchange rate conversion could be right for you. A good on-boarding flow is crucial to ensuring maximum buyer conversion. Also, provide app and subscription trials, so the user can try before they buy. Then, when planning promotion, understand local buying cycles. Furthermore, link promotional activity with holidays, events, and monthly data plan refresh dates.
Increase Audience with your Promotions
When you decide to launch your app, app install ads can help you grow your audience, along with your universal app campaigns. At this point, your campaign will automatically optimize to meet your CPA targets by finding the right balance on Google Search and Google Play. Also, do your research on local marketing channels you can promote your apps on. You can also try app invites, which is a great way to grow your audience by letting existing users invite their Google contacts through and email and text messaging.
Engage and Support your Users Locally
It’s important not to leave your users fending for themselves. So, oversee your user’s problems by reading and engaging with their app reviews. Then, go local by creating user groups for countries or languages through social media channels. Build a core of power users and encourage them with involvement in beta tests and update plans. You can also look for ways to help them share their findings by offering them access to your support team or developers.
Quick Note
You never want to gather information without informing your users first. It’s essential that you only collect data that your user has agreed upon to share with you.
In Conclusion
Developing your mobile app is just a small part of a much bigger journey towards building a successful mobile application. Keep in mind that developing an app doesn’t always correlate to its success. Numerous factors go into your app, succeeding. Building an app is a collection of myriad activities and various campaigns that make your app memorable.
Lastly, when building an app, consider your users and how they will be using it. If you forget this crucial aspect, you will have created this beautiful app, only for people to scroll past it in the app store. An app should be designed to make things easier for your users. Furthermore, your app should be engaging and user-friendly.
Nobody wants to deal with an app that is continuously crashing down on them or making it impossible to navigate through. Therefore, when you build your app, focus on the functionality and user experience. Hopefully, this blog has been helpful and given you a solid foundation for your next app-building project. Outsource mobile app development can be crucial to your business.
