Are you hoping to grow your business in the coming year? If so, then even with a small marketing budget, you can make a huge impact. However, you need to know the best marketing investments available.
Without marketing, no one will know who you are or what you do, so you must get it right. Below, we present our five critical marketing investments.
Top Marketing Investments
1. Utilize Social Media
Social media marketing is both a blessing and a curse. It has to be done, and when done correctly, it can be hugely beneficial. However, it is such a huge area that many people struggle to get a foothold in it.
Part of the battle is finding your audience and platform. Begin with small advertising campaigns on a variety of channels and see which brings the best return on your investment and the most website traffic.
The Facebook and YouTube advertising cost is extremely low, and both can be done on a pay-per-click basis, meaning you do not need a huge marketing budget for results.
2. Direct Mail
Direct mail has had somewhat of a renaissance. Originally, the domain of junk letters and mailbox spam, it vanished as people switched to digital forums. Therefore, you may ask why you would even bother to use such an outdated format.
The reason is that people are now responding more to physical objects. With letters absent from the mailbox, yours will stand out. All it takes is the address of the people you want to target and a great visual, and you are on your way.
Put yourself in the position of a consumer. Would you be more likely to respond to another email in your inbox, or a beautiful, crafted, hand-signed letter sent to your home or business?
3. Outsource It
One great marketing investment is to outsource the marketing efforts. If you do not have a designated marketing specialist in your company, then outsourcing more than pays for itself. In addition, you will not have the time-consuming process of recruitment and the administration involved with hiring new members of staff.
Outsourcing will allow you access to experienced professionals. They will have the necessary tools to analyze any campaigns, making adjustments as they go. All of this will really enhance your return on the investment.
4. Invest in Content Marketing
Content marketing has a great return on investment. All you really need is good keyword research and the content in which to embed it.
This may involve simply buying a keyword research tool or hiring someone to write for you. After this, traffic will start to come from search engines, the greatest source of traffic, as it costs nothing.
5. Invest in Video
Video is quickly becoming one of the most important digital media platforms. Videos retain people’s interest and can direct them through the sales funnel to a product.
Investing in a high-quality video not only works currently but also shows you as a forward-thinking company.
Don’t Delay Your Marketing Investments
If you do not act quickly on these marketing investments, your competitors will. Stay ahead of the curve by starting today, setting your business up for its long-term future.
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