Investing your time in the social media and digital world as a small business is one of the best things you can do right now in 2021.
With over 1 billion active users per month on Instagram, you would be doing yourself a solid to grow your audience on Instagram for a small business.
It may seem like a daunting idea to build an entire following and brand on social media at first, and you may be wondering a lot of different things.
How can you engage your audience? How do you gain followers? Where do you even start?
We’re here to help you navigate Instagram for business! Keep reading to learn more about how to grow a successful profile and a great social media strategy.
Host a Branded Giveaway
Hosting a branded giveaway on your social media channel will not only excite and engage your current following but will build your following as well.
To host a successful giveaway, make sure the product aligns with your brand. Then, in the caption, you will want to tell people to follow the brand of what is being given away and yourself.
If people are interested in what you are giving away, you will notice a large increase in your following. You will also notice an increase in engagement because of what you outlined as the criteria for the giveaway.
If you choose to host a giveaway, make sure that you are not bringing in brands out of nowhere. You need to make sure it fits in with your brand and what you like to promote.
Create Engaging Reels
One of the best things you can do for yourself is staying up to date with what the Instagram algorithm wants.
It used to be posting photos consistently. Then it moved to carousels. Now it’s all about the reels.
To make an engaging reel, you want to make sure you are doing the following:
● Stay up to date on trending sounds and use these sounds the most
● Make sure to add text to your videos
● Create a cover photo that is aesthetically pleasing to your brand and audience
● Provide value in the caption (and the video)
● Utilize the extra Instagram effects and transitions to make your video extra engaging
If you aren’t sure how to go about starting, check out the reels tab on Instagram and watch others to get some inspiration. A lot of what reels are is to copy trends that are happening. Just make sure to make the trend related to your niche!
By using reels, Instagram will continue to push out your content to others. You will notice your account growing, and hopefully, see results for your business.
Gain More Followers
A lot of times you will hear people say that Instagram is not about the followers. While there is truth to that to some extent, there is also a bit of a fib behind that.
If you want to grow as a business, you need to have an engaged following. The more sales you want to make, the more followers you need. The bigger you want to grow, the more followers you need.
Although there are many ways to gain Instagram followers, buying them is the easiest way for getting instagram followers.
Engage Your Community Every Day
You can have as many followers as you want, but without engaging with them as your community, you will start to lose them. To do this, you need to make sure you are not all about yourself. Instead, you want to be all about them.
Go like their photos, comment on their photos, and share their content to your story. Show them that you care about what they are doing!
When you do this, you will start to notice your community also caring for you as well.
Instagram is not a platform to be selfish. You need to make sure you are always engaging with other people and responding to any messages you may receive. In reality, you’re running a business, not promoting yourself.
Provide Value in the Captions
Gone are the days of Instagram where you could use an emoji as a caption to a photo. Instead, you now need to do much more than that. The Instagram community is there for a reason.
Some people want value, some want emotion, some want to see beauty. But the majority want to read a caption that excites them, engages them, and provides some sort of value.
When posting any content on your business Instagram profile, you need to make the caption applicable and relevant to your target audience.
For example, if you are a decorating brand, you could post a picture of a cozy bedroom and list all of the products in the room. If you are a travel brand, you should give tips to the destination you are posting about in the caption.
The same applies to any other type of brand, but you need to make sure you are educating and providing the value of some sort.
After reading these tips for Instagram for a small business, we hope you start to implement them and see results! It’s all about the strategies you use and continue to use on a daily basis.
If you enjoyed learning these tips and tricks about Instagram and digital marketing, make sure to check out our other blogs! We have tons we’re sure you’ll love.