How to Build a Strategic Public Blog Network?

Building a PBN Network
Written by Ratnesh

A Public Blog Network is highly rated amongst the topmost impactful SEO methods to enhance the rankings of any website for Search Engine Result Pages.

A PBN SEO campaign planned & executed by a professional SEO consultancy company is pretty much undetectable, support your website to help it rank for an array of targeted keywords.

Investing in PBNs provides that much-needed edge to outplay your market rivals. Before we go any further, it is imperative to talk about Public Blog Networks, what it is, and how it works?

What is a Public Blog Network?

A PBN is a collection of websites or blogs that are designed & developed by/for a particular individual company to drive genuine backlinks to a website whose rankings need to be improved. The manager or CEO of the company has the complete command over the Public Blog Network websites, spanning from the content published to the links embedded. The PBN websites can be either be directly or indirectly related to the primary business website.

Is PBN White Hat, Black Hat or Grey Hat SEO Technique?

Building a Public Blog Network is listed under the division of Gray Hat SEO methods. This is because; PBN technique isn’t defined as a breach of the Google guidelines in its policy classification. Therefore, it is enlisted as a part of the Gray Hat SEO. In a typical scenario, it is next to impossible for even the advanced Search Engine Algorithms to trace the series of blogs created to bring quality backlinks to the main business website.

However, owing to the clumsy implementation, Google tracks your Public Blog Network; you need not worry big. In the worst-case scenario, Google will ask the website owner to remove the links unethically directed towards your money site. You’ll be issued a warning that you need to obey in a week or two’s time, so it requires no knee jerk reaction. Even if you don’t pay any heed to the warning, Google will itself devalue the PBN sites.

Why is Public Blog Networks Are So Popular?

There isn’t any rocket science to explain; It is purely because of the dominance of backlinks as an influential ranking factor. Ask any trustworthy SEO agency what the mystery to success is; the answer you’ll get is “Backlinks.” If your website is having quality backlinks, your website rankings will be high and stable.

The purpose of investing in PBNs is gaining backlinks that seem genuine to the search engine algorithms. Yes, with the traditional SEO methods you can get backlinks, but for that, you need to put in great efforts to create content which people love to link to. Further, this convection procedure of link building is quite time-taking, in today’s digital era, where time is as precious as money, you need to get your business off the ground by reaching out to a credible outsourcing company to chalk out the plan for your PBN strategy.

How The Public Blog Network Works?

The working principle of a Public Blog Network is simple. Let’s illustrate that each of the sites in the network is hosted on an “Expired Domain”. Now, you probably will say, why expired domain? This is because a domain that has expired doesn’t have a direct presence on the Internet, but the link juice still exists. It later passes this link juice on the primary website via the PBN site. In a nutshell, we say the Expired Domains unified are symbolic of the DNA of a Public Blog Network. There are several dedicated websites where you can browse a wide selection of expired domains.

How To Strategically Build a Public Blog Network?

Setting up a Public Blog Network involves a series of five steps, with each one explained below-

Step 1:

Find & Buy Expired Domains

Fishing out quality domains that have been expired is your first essential step in building a successful Public Blog Network. Typically, as a rule of thumb, the domain must be registered at least two to three years, this way the chances are high that it has a large volume of link juice over the Internet. There are so many websites where to find & get high-quality backlinks. Here, a good amount of search work is needed from your end to lay the foundation of a robust Public Blog Network.

Step 2:

Launch the PBN Websites

Once you’ve obtained the expired domains, now is the time to get hosting packages to launch your Public Blog Network Sites. It is advised not to host all the network websites on one single hosting service provider. This is because; the chances are high that Google will crack down your PBN activity pretty easily. WordPress would be the best CMS choice, as you easily update the content. However, make sure you tweak the theme before hitting the live button.

Step 3:

An effective Content Strategy

If you want to effectively target highly competitive keywords, then a powerful content strategy becomes imperative. Yes, you probably don’t want to get massive traffic to the PBN sites, but to make ascertain these sites go under the radar of the Google, then they must be designed just like your main website.

There must be quality content that can backlink to your business website. First of all publish single page content on a PBN site, wait for at least 15 days to one month. If Google doesn’t index the site during that time, then simply delete the page and move on, because you’ve got a penalized domain. On the flip side, if the site is indexed by Google, check the domain rankings, improve it and finally link to the money website.

Step 4:

Formulate an Effective Link Building Strategy

Now, we come to the most critical step while building a Public Blog Network, after all, this is why we invested so much effort in this SEO technique. Once the PBN sites are live, don’t be in a big hurry to have backlinks to the homepage of your main website. Wait for some time, at least until the websites are indexed by Google. Make sure the links coming from these sites are a natural manner.

Step 5:

Conduct a Manual Review

Last on the list of building a public blog network is doing a thorough manual analysis of each website in the network. The PBN sites must have an outlook similar to any other site; make sure they don’t have spam feel about it. This can be achieved, by having a proper design, ensure that site development and promotion are natural. Include necessary pages such as Contact Us or the Privacy Policy.

Key Rules to Adhere When Building a Public Blog Network-

• Have a Different Registrar for Each Expired Domain, but Don’t Add Fake Details When Buying a Domain.

• Make Sure That Each Blog by Hosted on a Different Hosting Service Producer and Has a Unique Ip Address.

• Invest in High-Quality Content; A Big No to Spun Content.

• Don’t Go for the Sit-Wide Links, as the Chances Are High That Will Get to Know About Your Entire Blog Network.

• Ever Link the Sites in the Public Blog Network to One Another.

• Diversify the Anchor Texts, Especially When the Links Are Coming to Your Primary Website.

• Don’t Sell Links from Your PBN Site.

When you’ll Be Penalized by Google

• If You Sell Links from Your PBN

• When You Publish Shoddy Content on the PBN Sites.

• When you have the same IP Address for Multiple PBN Websites.

• Don’t Add the Same Whois Information When Buying Expired Domains.

• When you host the PB blogs on flag IP addresses,

• When You Buy Penalized Domains.

• When You Put Restrictions on the Crawler to Index the Website Using the Robot.Txt File.

• When the Site Has No Links to Trustworthy Websites.

• The Use of Similar Anchor Text.

Should I implement the Public Blog Network Strategy?

The final decision is in your hands, yes PBN is a slightly risky strategy to execute, but the aftermaths of this technique are not of the same magnitude as the Black Hat SEO. Your website won’t be penalized or banned from building a network of multiple sites. So, weigh the pros & cons, think of the benefits your business will get by investing in building a public blog network, and if there is are any, then give a shot.

To Wrap Up

So, made up your mind to invest in developing a Public Blog Network? Then, take your time to reach out to a credible SEO company who is having a panel of SEO experts with prowess in creating & executing PBNs. Before you hire just about anyone, have a thorough interactive session and there put forth all your expectations and most importantly what are your major concerns. Based on their answers, decide whether they are worth hiring or not.