Augmented reality technology has taken a unique turn in the interior design industry. Many interior design companies have begun to use augmented reality apps to help customers envision renovated spaces in recent years. Several tools are readily available for homeowners and business owners alike.
AR helps businesses cut the competition off at the pass by giving customers a realistic preview of how their space will look. In addition, experimenting with different layouts and design ideas increases customer satisfaction and decreases return rates.
How AR Technology Helps Businesses?
AR offers a holistic uplift to businesses regarding promoting and selling their products. When it comes to interior decor, giving a personalized approach matters the most. AR technology lets customers understand what accessories or furniture will look best in the space available.
Customer engagement is another critical factor that determines the success of a business. AR technology boosts this aspect by providing detailed information on how users can customize their products and make them more appealing. As the need for personalization is growing, consumers are now demanding more options to customize products. In addition, the ability to see how different pieces will look in an actual space allows people to make more practical decisions about what they want. On this note, let’s have a look at how AR technology can help businesses grow:
Seamless Customer Experience:
AR technology is essentially designed to give customers an enhanced experience when shopping. Customers can use their smartphone or tablet to browse through multiple product options and see what they would look like in the actual space where it will be placed. It eliminates the need for customers to visit showrooms physically. This way, businesses can increase their reach and improve customer satisfaction by making the whole process more efficient and cost-effective.
In this competitive domain, customer experience is the key. Retailers are expected to utilize AR apps to give customers an enhanced experience while shopping. The ability to see how different decorative pieces will look in the actual space allows people to make informed decisions that would otherwise need a lot of imagination and guesswork.
Cutting-Edge Marketing Strategy:
AR technology is changing the way companies market their products. Augmented reality has also enabled eCommerce players to provide 360-degree views, product visualization that helps businesses sell more products online through engaging marketing campaigns. It, in turn, allows retailers to generate more sales which can help them attain more excellent revenue optimization than traditional marketing strategies where products were showcased in static images.
A bespoke AR solution is the best way to outperform the competition when it comes to marketing. Well-tailored augmented reality solutions can help retailers create interactive customer experiences that prove to be a lot more effective than traditional marketing strategies. With clear bottom lines and enhanced revenue generation methods, these apps will cut expenses while maximizing revenue potentials across all business sectors. But what matters the most is how businesses utilize this innovative technology to offer better services and increase profits.
Higher Brand Authority:
AR technology is a powerful tool that can help companies show off their products in ways more effective than traditional marketing strategies. In addition, today’s consumers want services that let them get a deeper insight into what they are buying and its appearance in the actual space. Thus, retailers need to meet these needs with an augmented reality approach to outpace the competition and boost sales.
In this regard, AR technology holds immense potential for businesses to market themselves better by offering more significant insights about their products. Augmented reality lets companies offer product visualization on websites which helps customers make informed choices while shopping online.
Businesses that strive to stay competitive in the market need to use smart cross-selling strategies. Augmented reality services provide a unique platform where retailers can entertain multiple marketing campaigns simultaneously and improve their chances of getting high traffic rates. This innovative strategy lets retailers tell their story behind each product, which can be effective with many target audiences.
With an augmented reality approach, companies can offer personalized customer service and help them make better buying decisions by providing detailed information about different products. In addition, it allows businesses to utilize this innovative technology to boost sales across all channels while increasing brand exposure.
Lower Product Return Rate:
Today’s consumers are more demanding, especially when it comes to online purchases. They want the ability to preview the products they are thinking of buying before making a decision. Furthermore, customers need more information about each product’s dimensions and its appearance in an actual space.
Augmented reality steps in as one of the most valuable cross-selling tools for retailers. This innovative technology lets people experience products by viewing them in 3D renderings on their smartphones or tablets, which helps customers make more informed decisions while shopping online. In addition, when the product return rate is lower, retailers can cut down costs and achieve greater revenue potentials.
Shorter Sales Cycle:
When augmented reality technology is used effectively, customers don’t even have to walk into a store to buy a product. Retailers need to use this innovative marketing platform that lets customers preview products before making a purchase which can help shorten the sales cycle considerably. Online shoppers usually want to visualize how a particular piece would look on their walls or floors, where AR technology comes into play. With an effective strategy at hand, companies can help reduce shopping cart abandonment by upselling and cross-selling within the same session itself.
Top AR Interior Design and Decorating Apps
If you are planning to revamp your home’s interiors, then you need to try these AR applications and experience products in a 360° manner:
Houzz is a popular website where people worldwide come together to find, share and create home design ideas. With an interactive AR feature on Houzz, users can easily visualize hundreds of thousands of products from different brands by simply pointing their mobile camera towards them.
The good thing about this AR furniture app is that it lets you see how decor looks indoors and outdoors, which gives consumers a better perspective, among other things. In addition, the ‘View in Room 3D’ function lets customers preview furniture virtually without even visiting a showroom or brick-and-mortar store.
Home Depot isn’t just a place to shop for home improvement materials anymore; it is an application where you can visualize products before actually making a purchase. Customers can now check out thousands of different products and styles in their own homes or backyards using the phone’s camera. With this augmented reality app, people don’t have to rely on online reviews and product descriptions as they can see how each product would look in real life.
KARV Automation is a leading Industry 4.0-focused digital manufacturing company that offers full-fledged augmented reality apps development services. Their AR solution is ideal for small and mid-sized companies who want to provide different products to customers using Augmented Reality. From interior decor AR app development to WebAR solutions, the company offers bespoke solutions.
DecorMatters is an interior design platform that showcases the latest trends in the design industry using augmented reality. DecorMatters has been voted one of the best AR apps with thousands of readers from more than 150 countries.
DecorMatters offers home decor-related articles and features on their website, emphasizing living, dining, and bedrooms. The blogs aim to visualize how different products would appear in the actual spaces without any hassle. In addition, users get to see HD images, room dimensions and product details within seconds which helps them make better buying decisions online.
Homestyler is a user-friendly interior design app that can turn your smartphone into a virtual fitting room. It has got thousands of downloads till now & the app lets you see how various home decor items look in real life before buying them.
It provides easy to use tools for adding furniture, appliances and other objects to different spaces within the house so that customers get an accurate preview. To enhance authenticity, Homestyler enables technology such as ‘Chromecast’ and ‘Kinect’ so that users can browse through countless apps and content material with ease.
Housecraft is an interior decoration web application that allows people to visualize their homes in virtual 3D. The app lets the customer imagine how the room would look after different types of furniture and how each piece looks at other times of the day.
With Housecraft’s augmented reality solutions, retailers can now create appealing content that helps shoppers experience products in previously impossible ways. In addition, customizing marketing campaigns using augmented reality can help companies identify new markets by reaching out to consumers who increasingly prefer online shopping.
Augmented reality will play a key role in giving customers a unique online shopping experience. The current growth of AR-powered apps for the interior decoration industry ensures that the future looks bright for companies that have already started investing in this technology. AR offers several benefits to both companies and customers.