Web Design & Development

Top Reasons Why Magento is an Ideal Platform for Ecommerce Websites

Top Reasons Why Magento is an Ideal Platform for Ecommerce Websites
Written by Ratnesh

More than 500,000 on-line retailers across the globe use Magento ecommerce web application and its immensely growing popularity simply means that these numbers are showing only the upward curve. Magento is a globally recognized and accepted open source ecommerce web application which is heavily utilized by a large number of businesses worldwide. These businesses range from small retail entities to large corporations.

magento usage worldwide

Source: seoessence.com

The most significant plus points with this application are its unique and extremely feature-rich nature that gives it the sufficient flexibility and dynamics to make your business website zoom to the apex of the search engine charts. These are the reasons almost all the providers of ecommerce website development services accomplish their projects using Magento.

Key Advantages of Magento:

magento benefits

Source: Qtriangle.com

  • Marketing and Promotion Tools

  • Search Engine Optimization Tools

  • Website Management

  • Catalog Management

  • Checkout and Shipping

  • Order Management

Marketing and Promotion Tools

  • Generate unique coupon codes with offline sharing ability

  • Generate coupon sharing detailed report

  • A set of promotion tools for new items

  • Quantity discount for multi-tier pricing

  • Up-sells and Cross-sells

  • Long lasting shopping cart

  • Sharing with friends for all or restricted visitors/users

Website Management Features

  • Custom Website Design and Styling

  • Manage Online Customer Groups

  • Integrated Content Management System (CMS) for Creating and Managing Informational Pages

  • Google Website Optimizer Integration for A/B and Multivariate Testing

  • Select and Control Information to Share Across Multiple Online Stores From a Single Admin Area

  • Assign Roles and Permissions Across Users

  • Web Services API for easy integration between Magento and any third-party application

Advantages related to Checkout, Payment, & Shipping

  • Configurable Saved Cart Expiration

  • Multiple Shipping Address Management

  • Online Order Tracking from Customer Account

  • Ability to Manage Multiple Shipments on a Single Online Order

  • Destination Country Management

  • Per Order and Per Item Flat Rate Shipping Option

  • Free Shipping Functionality

  • Manage Shipping by Weight and Destination

  • One-Page Online Checkout

  • Integrated for Real-Time Shipping Rates from UPS®, FedEx®, and USPS®

  • Option on Credit Card Transactions to Authorize and Charge or Authorize Only and Charge on Creation of Invoices

  • Integrated with Amazon Payments, PayPal, Authorize.net, and Google Checkout

  • Ability to Accept Checks, Money Order, and Online Purchase Orders

  • SSL Security Support for All Online Order and Sensitive Transactions

  • Online Tax and Shipping Calculation and Prior to Checkout Estimates

  • Option to Create Account as Part of Online Checkout Process

  • Gift Message Management

If your business really needs a big fillip via an attractive, alluring, informative and effective enough website, Magento ecommerce website development is simply the panacea to serve your purpose. Prominent e-commerce website development companies offer a comprehensive range of design and development solutions for ecommerce websites.