Have you ever been to a site where you would have experienced a human like a factor? Those are tactics of online business owners to make customer experience mesmerizing. Actually, there is no need to own a master degree in marketing to understand a simple fact that providing good customer service is highly crucial for long-term success and better functioning of your business. Improving your site from time to time and delivering a memorable experience every time they visit will surely help nurture your customer base on your behalf.
This experience can be delivered by letting customers interact, share their comments, questions and concerns in an easy way with you. To create an engaging experience for your relevant and potential customers, you can start by using a service that is developing faster than any other technology: Live Chat. Adding live chat functionality to your site allows customers to interact, get advice, build confidence while shopping and ask questions in real-time.
Here are six benefits of Live Chat feature:
- Real-Time Expediency to Customers
First and foremost, reason is that live chat can offer ultimate convenience to customers right from your site rather than leaving and looking for assistance on other platforms like a phone call, social media or email. Added accessibility helps in building up stronger relationships with your customers.
You are more likely to address your customer’s queries and concerns by communicating right from your web page. Customers themselves feel confident while buying products or services you offer as they know that someone is always there to help them out.
Live chat functionality also helps in enhancing your sales big time. Customers tend to have confusions in choosing the right product for themselves. In that case, you help them out in providing advice to choose from various options that match their requirements and interests.
- Less Spending, More Returns
Adding live chat option on your online e-commerce store or business website is not an expensive endeavor. While spending on other optimizations and tactics to increase your sales, you can put some on installing this helpful feature too. But that doesn’t mean you won’t get something out of it.
After you install live chat option, it typically pays for itself with increased sales, enhanced AOV’s and conversions once customers know about the availability of this option. Without any doubt, it is cost efficient as it can improve average order value of purchases. Customers ask for your advice on live chat where you advise them with tons of options due to which they often feel confident while buying products or services from you. Thus, leading to increasing in customer base and increases sales.
- Step Ahead from Competitors
No matter in which field you are working or in which vertical you are planning to start your business venture, competitors number is always overwhelming. This is the reason you need to stand out of the crowd and differentiate your firm from others.
Chatting live on a web page is a new technology which alone can make you a winner but as many of your competitors would be aware of it, you will have to improve your services delivery through this feature. Through live chat, you can connect with the core needs of your customers and their experience with your business at almost every level related to purchasing. According to several studies done, customers not using live chat feature are three times less likely to make purchases as they do not get live interaction with a business.