Amazon has led eCommerce’s rise. However, the Amazon marketplace has a record of 2.5 million Amazon sellers. Without keyword research, there will be no Amazon product launch complete. By spending time properly studying and executing your keywords, you may boost your chances of finding your product and your earning potential. Amazon keyword research may appear time-consuming, but it is essential to success.
Consider strategizing keyword research tools as a mixture of science and art. For example, if you see an Amazon product listing with a long, keyword-filled product title, you would question who would read it and click on it. While this is a valid point, most of us are more inclined to utilize keyword descriptions while searching on Amazon.
This article will walk you through the best Amazon Keyword Research tools you can use to amplify your business and stay on top of your competitors.
The Top 10 Amazon Keyword Research Tools You Need in 2022
1. Keyword Tool Dominator
The Keyword Tool Dominator (KDT) is an Amazon keyword research tool that is set to determine what terms people search for while browsing for your items online. Amazon divisions and marketplaces all have up-to-date search queries.
Three keyword research options are regular, precise, and broad. You may narrow down your search results by setting the minimum and maximum word counts for the search phrases you want to find. Remember that more traffic does not necessarily equal better, especially if your selected search phrase has greater competition.
MerchantWords offers a more detailed examination of customer patterns.
The application searches Amazon’s marketplaces and displays the keyword data you want in a reasonably straightforward, easy-to-understand style.
You may also choose which of MerchantWords’ 11 Amazon marketplaces to utilize. If that’s what you’re searching for, they also have a mass ASIN Plus search that allows you to search up to 50 ASINs simultaneously.
MerchantWords offers a variety of premium membership plans starting at $35 per month.
The silver plan is your best option if you only want to target one Amazon marketplace. The monthly charge for the Gold Plan is $79 per month. It’s ideal for vendors that sell on various Amazon marketplaces in different areas. Its Platinum plan, which costs $149 per month, is designed specifically for multinational brands. So, make an informed decision.
SellerApp, among other things, is a one-stop shop for Amazon listing optimization, paid media campaigns, and product pricing. Its keyword database has over 135 million keywords, making it easy to find high-volume, low-competition search terms to target. They also feature filters and “match type” selection possibilities to assist you in finding the proper keywords for your purchases.
Each term in the database includes monthly search volumes, relevance ratings, impression rates, and CPC charges.
Amazon reverse ASIN searches reveal the keywords for which a competitor’s product is currently ranking. According to SellerApp statistics, approximately 15,000 firms, including Philips and Quantum Networks, use the service.
Sonar by Sellics is a free Amazon keyword tool. It can thoroughly analyze your product listings and estimate the number of searches for each phrase.
This Amazon keyword tool may assist you in determining which product listings want improvement and provide ideas for product titles, descriptions, and bullet points.
The tool tracks the rankings of your chosen keywords, allowing you to assess the effectiveness of your efforts. You may do a reverse ASIN search to compare your product listings to those of top-ranking competitors to see how you can increase your conversion rates.
If you are new to Amazon, this may be a bit much, but when it comes, it is a terrific choice to consider.
Ahrefs can supply vast and exact keyword data for your keyword research. In addition, it may show you your competitors’ organic keywords, backlinks, and pay-per-click efforts.
The primary goal is determining which keywords provide organic search traffic to Amazon product listings. However, as you know, this keyword research may apply to both organic and sponsored Amazon efforts.
However, there is a catch with Ahrefs. There are only paid choices, which may be paid either monthly or annually. It is not the cheapest choice, but it is one of the most complete. So, if you’re on the fence, take its 7-day free trial, and you’ll have full access to all its features.
6. Keyword Tool
One of its most appealing features, the Keyword Tool, is free to use. The fact that the base version is free is always a plus. Because it is a cloud-based application comparable to Google Keyword Planner, there is no need to download or install anything.
The program generates appropriate keywords for your Amazon listings using an autocomplete tool. As you input keywords into the search field, it will provide alternative search phrases. This is analogous to doing a Google search and getting a list of search possibilities before you complete it.
Using its free edition, you may obtain 750+ long-tail phrases for your keyword research.
You can get twice as many keywords if you choose one of its premium solutions. A premium subscription will also provide you with more features and statistics. For example, Keyword Tool Pro will show the number of Amazon keyword searches.
Using artificial intelligence semantic analysis, DataHawk can help you uncover keyword opportunities and improve your organic Amazon rankings. It also offers a Competitive Score for each keyword, which allows you to determine specific keywords or phrases’ competitiveness.
Because let’s face it, the higher the search volume on a term, the more difficult it may be to steal a competitor’s market share (or search share). DataHawk can also preserve historical data, allowing you to access and analyze information from weeks and months before.
DataHawk allows you to connect several Amazon Ads accounts. Then, through a simple dashboard, you can view extensive information about your ads, such as impressions, clicks, conversion rate, total sales, and more. This quick and simple access to vital data can help you increase sales while decreasing ad expenditure.
AMZ.One is a set of technologies designed to help Amazon merchants improve traffic and revenues. It includes a keyword rank tracker, which allows you to monitor your items’ daily rank. In addition, you may select any term for which you currently rank.
By joining up for a free trial, you may try out AMZ.One for 14 days before committing to a paid membership. Basic ($15 per month), Standard ($30 per month), Advanced ($67 per month), and Professional ($135 per month) are the four premium options.
All premium subscriptions include unlimited keyword research. You can also use any plan to do a reverse Amazon Standard Identifying Number (ASIN) search to check what search phrases your rivals are ranking for online.
9. Helium 10
Helium 10 takes things to the next level, assisting Amazon sellers with keyword research, monitoring, and much more. For example, you may track organic and paid keywords from a single dashboard. It also provides hourly product ranking statistics for boosted keywords for ten days via a Rocket Boost feature.
This tool can help you gather important information about your keywords. You may, for example, track keyword rankings and percentage changes on Amazon, estimate monthly searches and trends, and compare your SEO approach to that of your competitors.
Helium 10 has a learning curve, but its appearance and functions are straightforward as long as you know what you’re looking for. We’ll confess that keyword research is merely the tip of the iceberg in terms of what this tool can perform. Still, Helium 10 is a must-have if you’re serious about maintaining Amazon in your arsenal of e-commerce methods.
10. Google Keyword Planner
Have you ever noticed that you are “served up” Amazon listings when you search for anything on Google? Then try using Google Keyword Planner, a tried-and-true tool.
It may investigate search volume for specific product words, track it over time, and compare keyword search patterns. While SEO and Google Ads professionals have traditionally used this tool, you do not need to be an expert to use it.
Because it is largely tailored to the Google environment, its keyword recommendations may not be the most successful for Amazon. Nonetheless, it may be useful for keyword selection or integration.
Google Keyword Planner is also free. Although you must register a Google Ads account to use it, you do not have to run Google Ads to obtain it. This tool can be difficult to master at first, but after a few hours, you’ll research like an expert.
Why Keyword Research Tools Matter
Consumers click the relevant link to appear on the results. With so much competition in the industry, understanding how Amazon Search Engine Optimization (SEO) works is critical to the success of your product listings and business in general.
Keyword research tools help sellers accelerate business growth. Keyword research gives you a good indication of which results Google believes are most relevant to your search query and target keywords. It is also an essential part of any SEO or digital marketing strategy. The right tools make the process easier and more accurate, saving you time and money in the long run.
We’ve highlighted some of our favorite keyword research tools in this blog post, but there are many others on the market like SEMrush, amzscout, egrow, kparser, viral-launch.com, scientificseller, amzblast, gotrellis, Do your own research to find the tool that fits your needs best. What do you think would be your favorite keyword research tools?