This certification is part of Google’s Marketing Platform Product Certifications. Its main purpose is to look out for users who are qualified enough to carry out important workflows and tasks with Platform products. With the Display & Video 360 Certification, users learn about features like the direct deal campaign setup and the assignment of budgeting, creatives, and targeting. In addition to this, the test also examines your ability based on troubleshooting and optimization. It’s also important to keep in mind that you need a score close to 80% or higher to pass the exam. Here are the top questions you should know about.
Display & Video 360 Certification Exam Questions and Answers
Proximity Targeting: What Environment Supports It?
Before taking the test, it’s essential to ensure that you have a stable internet connection. One of the ways to do this is by making sure your bill is paid. You can do this through services like the Spectrum Bill Pay phone number. With a stable internet connection, there are fewer chances of your session expiring or getting interrupted. Once you have a reliable connection, it’s time to prepare for essential questions and their answers.
The environment that supports proximity targeting consists of mobile web, Desktop Web on Mobile, Mobile App, and TrueView.
Creative Approval: What Is Required?
For creative approval, the most important requirements include enabling data sharing and using a third-party verification tracker. In addition to this, a valid landing page and HTML5 is also important.
Display and Video 360 Campaigns: Two Ways to Make Bulk Changes Within These
If you want to make bulk changes within the display and video 360 campaigns, you can use the following methods.
- Make use of SDF or Structured Data Files
- Navigate to optimization
- Campaign Manager update
Difference Between Setting Up a Programmatic Guaranteed Deal and a Preferred Deal
The setup between these two deals varies greatly. With the Programmatic Guaranteed deal, you will find it in the insertion order. For this to work, an open auction deal is important. As a result, the publisher needs to verify the categories and targeting for this deal. For the other, it is essential for the publisher to agree on fixed prices and impressions. In addition to this, the publisher is also responsible for setting up line items in Display & Video 360.
TrueView Inventory: How to Grant Access to an Advertiser?
One of the first steps to this requires accepting the terms, conditions, and fees. You will find this in the Partner settings. As for the revenue model, it’s important to attach a media fee of 4 percent. In the TrueView channel, add YouTube to the specific sites. In the Partner’s settings, you will see the list of accepted exchanges. Add YouTube to it.
Tracking and Securing a Programmatic Deal with a Publisher
In order to to do that, it’s important to first navigate to the partner’s basic details. Now, in Display and Video 360, you can link the ID of the link. Following this, contact the customer support service and ask to speak to a representative. Next, navigate to Marketplace Negotiations. Here, you’ll be able to accept deals and review them.
Within a line item, go to Inventory targeting. After this, carry out your research within Inventory Source.
Steps to Take in Campaign Manager to Get the List of 1st Party Audience from a Floodlight Tag
To get a first-party audience list, it’s important to first use an audience list to assign the Floodlight tag. Next, make sure the settings of the Floodlight tag are set in a way that accepts Dynamic tags. Following this, you will need to add a custom variable if you want to target audiences. Next, to the Floodlight Tag, add a Display & Video 360 macro.
Environments and Inventory Sources that Are Unable to Run Within a Single Line Item
There are a large number of environment and inventory sources that cannot run within a single-line item. These include Mobile app and mobile app interstitial, Mobile web and mobile app, YouTube and open exchange, and Desktop and mobile app.
In Order to Target a List of Email Addresses, What Steps Should an Advertiser Take?
If advertisers want to target a set of email addresses, they should first assign a Floodlight tag. This should be done to an audience list, which is found in Campaign Manager. Following this, make sure to add the email addresses to keyword targeting. For TrueView, you should now create a Customer Match List. Following this, make a Custom Affinity audience list.
Linking a YouTube Channel to the Advertiser in Display & Video 360: What Are the Advantages
When you link a YouTube channel to the advertiser, there can be a large number of advantages. Firstly, you will be able to access YouTube’s masthead inventory. In addition to this, there is also greater access to channel subscribers, likes, and shares, along with other earned metrics. When you link a YouTube channel to the advertiser, you also gain access to Floodlight tag tracking.