You take care of writing your blog and website, but are you sure that’s your role?
Web writing requires skills in English/French/Spanish (your language), of course, but also in digital marketing.
Several strategic axes intervene in your editorial lines, such as the development of an editorial calendar, natural referencing, knowledge of its buyer’s persona, and the customer’s purchasing journey.
To find out if you need a web copywriter, here are 10 sure-fire signs!
10 Signs That Prove You Need A Web Copywriter
You don’t know how to write
If you have some difficulty in English/French/Spanish (your language), it is strongly recommended that you hire a web editor.
Your content represents your image. If they are full of spelling mistakes and language mistakes, then your credibility is in danger of collapsing.
Prospects won’t want to read further or contact you, even if the substance is much better than the form.
You don’t like to write
To run a blog regularly, you have to love writing articles. If this task weighs on you and you tackle every piece of content backward, you might get bored and abandon your editorial line. Also, it’s hard to do great work when you hate it.
Delegate the writing to a professional, then use the time you save to focus on the assignments you are passionate about.
You write the same way you speak
It is tempting to construct his sentences in a familiar way. Except that the style “I write as I speak” is not suitable for all targets or all sectors of activity.
Did you know?
The construction of your sentences and the language used strongly depend on the profile of your audience and the message to be conveyed.
A web copywriter has the skills to analyze the right tone for writing your white papers, website pages, or blog posts.
You don’t know which topic to tackle
Setting up a blog requires the creation of an editorial line beforehand, followed by the development of a publication schedule.
If you get stuck at this stage and are unable to list topics that will be used to acquire, retain and convert visitors, you need a professional.
Indeed, a web editor supports companies from the implementation of the editorial strategy to the analysis of the impact. His role goes beyond that of a simple scribe: he advises you on the topics to be addressed, as well as on the publication schedule.
You don’t know any rules of web writing
The 5W, the inverted pyramid, the internal mesh, the SEO … are expressions unknown?
These concepts all have an important role to play in the structure, readability, and referencing of your website. A text published on the web is consumed differently from a book or a press article. Professionals recommended usingto avoid passive voice, typos, and spelling mistakes.
If you want to capture the attention of Internet users up to the call-to-action (another notion to know!), Your content must keep them going and reveal captivating information on every line.
Your posts are not getting the results they want
When you write, you necessarily have an idea in mind: to make more sales, to obtain new prospects or new customers, to highlight your expertise on a given subject …
If you love and know how to write, but aren’t getting the results you want, it might be time to hire a freelance copywriter. A writer will be able to assist you in defining and setting up your objectives. Your posts will have more impact and you will get better results.
You are not regular in your publications
Getting to publish content, even quality content, is not enough. You need to post content on a regular basis. It’s what your customers (and prospects) want, and it’s also what search engines like Google want.
But if writing is a side task for you and is at the very end of your to-do list, you may not be consistent enough in your posts. As we said above, a web editor will support you in setting up your editorial planning and will ensure the good regularity of your publications.
You are not neutral enough
Because you are part of your business, your perspective is different from that of a customer or potential customer. The problem is, you know too much. You understand the lingo and all the intricacies of your industry. As a result, you may find it difficult to put yourself in your readers’ shoes and remain objective in your articles.
Good to know
This is a great advantage of a freelance writer! A web copywriter is someone with an outside point of view who can look at your business with objective eyes, write content in more or less simple terms and identify the key points most likely to attract new customers. . You will have an objective point of view on the strengths and weaknesses of your business and on your editorial strategy.
You are not comfortable with all the subjects of your company’s expertise
Depending on your business, you may need to write texts, but you are not an expert in all of the areas of expertise that your business covers.
When you hire a freelance web copywriter, you can tailor the copywriter to your specific project. You will find writers specializing in technical fields, particularly creative writers and writers specializing in certain types of content… In short, depending on the project concerned, you will always have a very comfortable person to write your publications.
You are developing internationally, but your texts are only written in regional language
If your target is only your regional language, then this last point does not concern you. But if you want to expand internationally, or are already international, but your site and your content are not translated, the help of a freelance expert in English (another language) writing or professional translation will be very helpful.
Translating all of your content has many advantages. This saves you from having to recreate everything from scratch and allows you to quickly get good search engine rankings.
So it’s time to work and choose an experienced copywriter who will help you with your editorial strategy! If you need support regarding the translation of your content, find an agency or freelancer.