When it comes to market meetings and trends, you must have come across the term SEO content. In today’s digital world, businesses are facing the biggest challenges to make themselves present on the top of the Google Search Engine Results Page (SERP). Nobody visits page number 2 of search results which makes it difficult for every blogger and content marketers while writing content.
To make sure you produce SEO-friendly content, you should understand what is SEO. Here in this simple guide to SEO, you will learn to optimize your content. To make sure, we are starting on the same page, let’s first talk about what is SEO and its content and strategy.
Table of Contents
What is SEO?
In recent decades, SEO, which stands for search engine optimization, has come a long way. Long gone are the days where you could write low-quality content and still gain a place in top positions. Today SEO requires content writers and content marketers to understand the ranking factors and publish high-quality content for the readers.
SEO is the process of making the necessary improvements on the website to create more exposure in search results and rank higher in SERP. These improvements can be both on-page or off-page. The difference is that on-page SEO is the changes you make on your own site itself that impact SEO and off-page indicate the actions you take on other websites rather than your own to impact the rankings.
SEO is the term you must have heard in digital marketing. If you want your website to show up on the main page of SERP, you should write high-quality SEO-friendly content. Here, content means any information that is present on the web.
What is SEO content?
SEO contents are written to attract many search engine traffic. These contents make your website rank as high as possible in Google. This means if someone searches for the products you sell, the google SERP produces a result where your website will be at the top of it.
One way to make your website easily discoverable is to determine the keyword’s relevance. You can examine the top sites and see what they are using in their page and meta description. You should make sure your keywords are relevant.
Another way is to know your competitors. You should analyze your competitors’ sites to know how they are using keywords on-page. There are many tools you can use to do know their tactics. This way you will have SEOFurthermore strategies for each tactic to make optimized SEO content.
What is SEO-friendly content?
SEO-friendly content on a website allows search engines to understand what it is about, what user queries it is responding to, and what any individual will learn from it. In return, search engines show this article in the top results of the search engine result page for any queries that are relevant to the article. Search Engine Optimization helps in increasing the traffic and audience on the web.
Here are few things you should consider to write content for your website that is SEO-friendly.
How to Create SEO-Friendly Content
1. Use headlines and sub-headers
For SEO optimization, using headlines and sub-headers do many things. It makes your content skimmable and, thus, for your readers, easier to read. People are more inclined to share easy-to-read things.
It is the same for search engine machines. They notice your headlines while crawling through the web and use them to help grasp your content, such as which sections are the most interesting ones and so on. Getting headers and sub-headers also raises the saturation of keywords, but note not to misuse this to game the framework.
2. Add links to previous content
The amount of backlinks any content gets is one of the ways search engines rate them. Good content, both external and internal, appears to get a lot of backlinks. If you want to push traffic and rate your older content higher, you must link them to your newer posts. This allows the robots and individuals in the search engine to identify the right posts.
And furthermore, the validity of your website is improved through connections to high-quality, credible websites. The better the links, the higher will be the rank of your website on the search engine results. Using trustworthy sources within the body of your text often establishes trust in your readers.
3. Optimize the length of your article
Back in the day, there will be up to several hundred words on any of the blog entries you’d hear. It was a game of numbers. The more posts you’d write, the more traffic you’d get. It’s never the case these days. You’ll mostly find posts that are 1500+ words, and published less frequently, including on the GetResponse blog you’re reading right now.
That’s because Google has shown in recent years that it gives greater emphasis to longer, higher-quality content. They seek to offer the best possible responses to their readers, and this also comes down to posts that provide the most comprehensive response to the user’s questions.
It’s no longer enough to publish 300-word posts. But it’s also not about the content getting diluted.
4. Choose wise keywords
Some marketers enjoy just sitting down and beginning to compose. For the final moment, they abandon SEO optimization. Others begin by writing down the keywords in their content that they want to integrate. That’s the technique we all favor.
You begin by defining keywords related to your subject matter. You can research for the keywords using Google analysis tools, or use SEO tools such as Ahrefs or SERPSTAT, or you can also come up with them yourself. Nowadays, companies hire an SEO firm to do it for them to be on top. Once you have the list of keywords with you, you can use these keywords in titles, headers (like h2, h3), meta description, ALT tags, description.
SEO-friendly content requires you to follow SEO best practices. This includes the complete thorough keyword research. Focus keywords that will help Google rank you high when the user queries match the keywords. You can also come up with keywords that you think might be searchers’ intent.
5. Optimize your images
To make the content fun and shareable, images are critical. People are also more likely to buy from a business that has appealing and appropriate images on its website. You can optimize the images by inserting keywords into the image files and including ALT tags. And, make sure you optimize the photo’s size as well. The load time would slow down and damage the SEO with photos that are too big.
Without losing the exposure or consistency, make the size of images as small as possible. Many image editors let you resize without compromising the quality including Squoosh software, tinypng.com, and many more.
6. Make the content shareable
Once you’ve managed successfully to write an insightful, content-rich, SEO-friendly blog post that people want to read, the next you have to do it making it shareable. Sharing the contents will bring much traffic to your website. You can do internet marketing by adding social media buttons to the website so that the content can be quickly viewed by users.
You can also share your content via a Facebook ad, or different websites with a high engagement of users. Social media marketing, in general, online marketing helps user engagement on your websites and increases their interaction with your website. This helps you reach many people and grow your business.
7. Write high-quality content
This one seems to be reasonably self-evident, but it’s not included. Writing content that is meaningful and enjoyable is the perfect way to get people to read and engage with the content. Quality is to be focused more while writing content because search engines award pages that have important, high-quality content.
Once you have a strong format idea in mind about how you should write your content, you can use the following tools to simplify and enhance the process of writing. Also, do not forget to do the complete keyword research. Content creation and content optimization hold equal importance when it comes to ranking high.
There are several tools available that help you improve the writing process. Some of the tools you should consider are Hemingway Editor, Read-Able, Easy Mama, Help.PlagTracker, Keyword Density Checker, SEO optimization, and many more.
You can further do the WordPress hosting for your content, or simply write a blog post on google’s blogger.com. WordPress is a famous website among authors and content writers. It gives freedom to build a website and helps the author’s profile to grow by connecting with its readers.
If you use the tools and tips listed in this beginner’s guide, regardless of the industry you are writing about, you will be able to produce SEO-friendly content. Eventually, you will learn to write content that individuals choose to read and share. SEO-friendly websites get more users, and the SEO ranking is boosted by higher traffic numbers.