Digitalization has taken marketing to a whole new level. Marketers no longer have to work hard to promote products and services. They can carry out large campaigns across multiple channels and platforms. Moreover, they allow managers to consolidate their workflow.
That brings us to DoubleClick Search. As a marketer, you may have used DoubleClick Search to improve your marketing campaigns. It is safe to say that DoubleClick Search is one of the best management platforms today.
What Is DoubleClick Search?
DoubleClick Search is a marketing management platform. It allows marketers to effectively manage their campaigns. You can use DoubleClick to work on multiple campaigns simultaneously. This management tool improves effectiveness and efficiency.
DoubleClick lets you monitor your keywords and ads across multiple platforms. Few management tools have this tremendous capability. Moreover, you compare your performance for different marketing campaigns using DoubleClick.
How Effective Is DoubleClick Suite?
DoubleClick comprises four management tools. Each platform comes with different features. If you want to improve your marketing campaign, you should go for DoubleClick Suite. That said, here are the platforms in DoubleClick Suite:
DoubleClick Campaign Manager
You may have heard about DoubleClick for Advertisers. The tool is now known as DoubleClick Campaign Manager. DCM is a third-party ad server. Marketers use it to monitor their campaigns across different platforms and channels. Why is DCM the right tool to use? Because it can save you plenty of time. You no longer have to switch between interfaces. Also, you can test landing pages.
DoubleClick Bid Manager
DBM is a buying platform. It offers multiple features such as video ads and real-time mobile ad inventory. Perhaps the best part about DBM is that it has machine learning capabilities. Yes, you read that right. Machine learning is a crucial part of artificial intelligence. Marketers use DBM to get real-time data on customer conversions.
DoubleClick Creative Solutions
This is another great component of DoubleClick Suite. It comes with a plethora of features. DoubleClick Creative Solutions is dream come true for marketers and campaign managers. It offers access to customer support, video tools, and much more. Other features include Google Web Designer and DoubleClick Studio. Creative Solutions is the right tool to use if you want to get rich insights into your marketing campaigns.
This tool provides a comprehensive overview of marketing campaigns across multiple channels. It allows marketers to respond to changes in real-time. Also, it is pretty easy to learn and use. Why? Because it is similar to Google AdWords.
What Are the Features of DoubleClick Search?
This tremendous utility comes with great features. Perhaps the best thing about DoubleClick Search is that you can work across multiple channels. Having said that, here are some of the key features of DoubleClick Search:
Working on separate platforms can be challenging. You may find it hard to compile reports for different marketing campaigns. DoubleClick Search, on the other hand, makes data compilation super easy. The Floodlight tags feature gives access to cross-channel insights. That means you can even track and report how many of your leads have been converted. The conversion page sends an alert to DS and DCM when a new user interacts with the conversion page.
Management tools have transformed marketing for the better. There’s no denying that. DoubleClick is a performance bidding suite. Simply put, it lets you access data in real-time. This means you can modify your marketing campaigns the way you see fit. The automation capability also makes DS a great tool. You don’t have to manually enter or exit. It works round the clock.
Tracking conversions can be difficult across multiple challenges. With DoubleClick Search, however, that isn’t the case at all. You can monitor conversions across different devices such as desktop and mobile. Moreover, it lets you optimize your marketing campaigns for mobile users.
A customer who searches for a product on their smartphone may not shop on it. They may complete the purchase using their laptop machine. Tracking such a buying pattern can be difficult if you don’t have the required tools. The good news is that DS has a commerce suite. This particular tool comes with awesome features. You can create, track, and improve your campaigns using the DoubleClick Search Commerce Suite. Moreover, it comes with multi-channel support.
You can get rich insights into audience behavior using DoubleClick Search. Now, it’s up to you to decide which ads your consumers should see. Target search ads or remarket your products and services. Everything is super easy and smooth with DoubleClick Search. Use these consumer insights to show your audience something informative and unique. DS lets you track search time, location, and much more.
Is DoubleClick Search Better Than AdWords?
DoubleClick Search offers multiple benefits compared to AdWords. Managing campaigns directly on the latter can be costly and time-consuming. DoubleClick Search, on the other hand, is cost-efficient and effective. However, that said, DoubleClick isn’t a free tool. Users pay a certain percentage or rich media spend to use DoubleClick Search.
AdWords is good but DoubleClick is better when it comes to optimizations. It comes with many automated features and bid strategies. You can implement these strategies across multiple platforms and channels. On the other hand, there’s a limit to bid rules in AdWords. Another great thing about DoubleClick is that it generates reports automatically.
These reports are error-free since they do not require human effort. Plus, you can generate reports for multiple search engines such as Google, Bing, and Yahoo. On the contrary, AdWords does not have this automation feature. You manually pull reports from various sources. DoubleClick is also great when it comes to tracking. Remember the Floodlight tags feature?
DoubleClick remains one of the best management tools on the market today. It lets you create and customize your marketing campaigns across multiple channels and engines. DoubleClick has the tools to help you with your marketing decisions. It’s about time you used this awesome management tool.
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