A non-profit organization doesn’t need CRM software,” no one has said it ever. It is because CRM for nonprofit organizations can streamline all your operations and contacts in one integrated platform to generate real social impact.
In this article you shall learn about the following aspects:
- What do you mean by CRM for nonprofits?
- What features should you look for in nonprofit CRM software?
- 10 Best CRM for Nonprofits to consider in 2023
What do you mean by CRM for nonprofits?
CRM for nonprofits is software that helps nonprofit organizations to manage and build relationships with supporters, donors, volunteers and other stakeholders.
It provides a comprehensive system that enables organizations to effectively track and manage interactions, capture data, and analyze information about their supporters.
What features should you look for in nonprofit CRM software?
While selecting the right CRM software for your non profit organizations, do consider the following aspects:
- Constituent Relationship Management: Look for a CRM that allows you to effectively manage and nurture relationships with your supporters, volunteers, and donors.
- Fundraising Management: The software should offer comprehensive tools to handle online donations, event registrations, peer-to-peer fundraising, and membership management.
- Donor Database: A robust donor database is essential for storing and organizing donor information, tracking giving history, and segmenting your donor base for targeted communications.
- Communication and Engagement: Ensure the CRM facilitates communication with supporters through email marketing, personalized messaging, and social media integration, fostering engagement and building lasting relationships.
- Reporting and Analytics: The software should provide advanced reporting capabilities, allowing you to measure campaign performance, track fundraising progress, and generate insights for informed decision-making.
- Integration and Compatibility: Look for a CRM that easily integrates with your existing systems such as accounting software, email marketing tools, and website platforms for seamless data flow and streamlined operations.
10 Best CRM for Nonprofits to consider in 2023
1. Network for Good
Network for Good is a cloud-based CRM designed to simplify nonprofit fundraising. It provides tools for managing donors, processing donations, and creating targeted campaigns.
Key Features
The platform offers features such as:
1. Donor management
2. Online fundraising
3. Peer-to-peer fundraising
4. Email marketing
Pros and Cons
Pros:
● Built-in information tips
● Comprehensive fundraising features
● Built-in donation processing
● Better Customer service
Cons:
● Limited customization options
● Additional costs for advanced features
● Short training sessions
| Pricing | Integration | Market Segmentation |
| Network of Good has 4 price editions which are as follows:
100$= 0-500 Contacts 200$= 500-1000 Contacts 300$= 1000-5000 Contacts 400$= 5000-10,000 Contacts |
Network for good offers integrations with:
● Quickbooks Online ● Give Pulse ● Deed |
Market segment includes:
● 88% Small size business ● 12% Mid-Market
|
2. Bloomerang
Bloomerang is a nonprofit donor management software designed with the community in mind. It aims to enhance the giving experience and empower organizations to thrive by providing a seamless and effective platform.
Key features:
The platform offers features such as:
● Donor management tools
● Email marketing capabilities
● Event management features
● Reporting and analytics
● Volunteer management
● Bloomerang payments
Pros & Cons:
Pros:
● Strong donor retention features
● Easy-to-use
● Automate emails
● Inbox pause
● Better customer service
● Mobile app available
Cons:
● Works with single email account
● Limited marketing automation capabilities
● Lacks event tracking features
| Pricing | Integration | Market Segmentation |
| Bloomerang pricing starts from 119$, which gives you 5000 emails per month with 10 GB file attachments. You can also upgrade with their other plans to widen its capabilities.
|
bloomerang provides integrations with:
● DonorSearch ● TrueGivers ● QuichBooks ● MailChimp ● FundraiseUp |
Market segment includes:
● 81% Small-business ● 18% Mid- Market |
3. NeonOne
NeonOne, also known as NeonCRM, is a nonprofit CRM software that helps you to manage your fundraising, communications, events, volunteers, and more.
Key features:
● Supporter management
● Fundraising
● Events management
● Program management
● Operations
Pros & Cons:
Pros:
● Automate Emails
● Great Customer Support
● Robust reporting
● Seamless integration
Cons:
● Lacks attendee check functionality
● Doesn’t allow to create and bill with an invoice
● Limited customize options
● Less intuitive interface
| Pricing | Integration | Market Segmentation |
| NeonOne comes with 3 pricing models which are as follows:
● Essential Plan 99$ ● Impact Plan 199$ ● Empower Plan 399$
|
NeonOne offers integrations with:
● Salesforce ● MailChimp ● NationBuilder ● Google Analytics |
Market segment includes:
● 90% Small-Business ● 8% mid-Market |
4. Virtuous
Virtuous is a cloud-based customer relationship management software that provides email marketing and donor management to non-profit organizations.
Key features:
● Automation tools
● Online Giving
● Payment processing
● Donor Management
● Analytics
Pros & Cons:
Pros
● User-friendly CRM
● Knowledgeable customer support
● Powerful automation features
Cons
● Reporting features confusing to use
● Expensive
● Estimated conversion time is bit longer than expected
| Pricing | Integration | Market Segmentation |
| Virtuous comes with 3 pricing models which are as follows:
Starter= Under 5k contacts Platform= 5k-30k Enterprise= 30k-million Starting plan is of 400$/month
|
Virtuous offers integrations with:
● Fundraise Up ● FullContact ● Gmail ● Google Analytics ● Paypal |
Market segment includes:
● 68% Small-Business ● 31% Mid-Market
|
5. Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud is a powerful CRM platform specially crafted to cater to the unique needs of nonprofit organizations. Salesforce CRM allows you to take control of your data in one integrated platform.
Key features:
● Customizable email templates
● Automated workflows
● Donor Campaign management
● Attendee and check-in management
● Payment processing
Pros & Cons
Pros
● Great reporting capabilities
● Seamless migration process from other system
● Advance email marketing tools
Cons
● Extra cost for onboarding
● Hard to navigate
● Steep learning curve for beginners
| Salesforce Nonprofit comes with 2 pricing models which are as follows:
● Enterprise Plan for 60$ ● Unlimited Plan for 100$ |
Salesforce Nonprofit offers integrations with:
● Fundraise Up ● Google suite ● Mailchimp ● Hubspot |
Market segment includes:
● 68% Small-Business ● 31% Mid-Market |
6. DonorPerfect
DonorPerfect is a nonprofit CRM and fundraising software developed in Montreal, Canada. It offers nonprofits a complete CRM solution that addresses all their needs.
Key features:
● Multichannel outreach
● Donation forms
● Payment processing
● Fundraising event management
● Mobile app
● Custom reporting
● Analytics dashboard
Pros & Cons
Pros
● Live training provided
● Easy to navigate user interface
● Track donations
● Great customer support
Cons
● Extra cost for additional features
● Donation forms have limited customization
| DonorPerfect offers for any size organization. The basic plan starts with 99$ per month. To know more, get a free quote from them today.
|
DonorPerfect offers integrations with:
● Givecloud ● DonorSearch ● ConstantContact ● QuickBooks |
Market segment includes:
● 73% Small size business ● 25% Midsize business |
7. Little Green Light
Little Green Light is a CRM software that is built to provide for the needs of small and mid-sized nonprofit organizations. It is designed with user-friendliness in mind, making it easily accessible and intuitive for users.
Key features:
● Volunteer management
● Membership management
● Online donation forms
● Analytics
● Payment processing
Pros & Cons
Pros
● Seamless data migration
● Great support team
● Every plan have all features
● Easy to use
● Easy donor communications
● No set up fees
Cons
● No app available
● Weak in tracking and reporting aspects
● Minimum integration with other tools
| Little Green Light starts with a basic plan of 45$ and goes up to 135$ per month. | Little green light offers integrations with:
● Constant Contact ● CourseStorm ● DonorSearch ● MailChimp ● Paypal |
Market segment includes:
● 78% Small-Business ● 19% Mid-Market |
8. Nutshell
Nutshell is a CRM platform that caters to nonprofits by providing features such as contact management, sales pipeline tracking, and reporting.
Key features:
● Sales automation
● Web form collection
● Pipeline management
● Email marketing
● Contact management
● Reporting and analytics
Pros & Cons
Pros
Simple and intuitive interface
Scheduling
Customizable dashboards
Easy reports
Great mobile app
Cons
● Less number of activities, you can set reminders to
● Costly for small businesses
| Nutshell comes with 3 pricing models which are as follows:
● Foundation for 16$/month ● Pro for 37$/month ● Enterprise for 67$/month
|
Nutshell offers integrations with:
● Google suite ● Slack ● Zapier ● Microsoft 365 |
Industries that use Nutshell CRM are as follows:
● Industrial ● Construction ● Home services ● SMBs |
9. Salsa CRM
Salsa CRM supports nonprofits in building strong connections with their constituents while managing online fundraising endeavours. With its intuitive dashboard, organizations can effortlessly track and analyze campaign performance.
Key features:
● Direct mail fundraising
● Donation tracking
● Analytics and reporting
● Online event registration
● Email marketing
Pros & Cons
Pros
● Robust database
● Great customer support
● Emails automation
● Better donor management
Cons
● Lacks mobile application
● Setup is bit confusing
| Salsa CRM has quote-based pricing. You must connect with them to know the pricing in detail.
|
Salsa CRM offers integrations with:
● Salesforce ● DonorSearch ● QuickBooks ● Showclix ● Zapier |
Industries that use Nutshell CRM are as follows:
70% Small size business 21% Midsize business |
10. EveryAction
EveryAction is the fastest-growing CRM software company that offers innovative, connected technology solutions for nonprofit organizations of all sizes.
Key features:
● Donor Management
● Email marketing
● Event management
● Robust reporting capabilities
Pros & Cons:
Pros
● Solid list of segmentation options
● Campaign automation
● Easy to design and send the e-newsletter
● Enhanced donor outreach
Cons
● Poor training and setup process
● Limited cold email outreach
| EveryAction has quote-based pricing. You must connect with them to know the pricing in detail.
|
Salsa CRM offers integrations with:
● Zapier ● Google Sheets ● Salesforce ● Fundraise Up |
Industries that use Nutshell CRM are as follows:
● 73% Small-Business ● 24% Mid-Market |
Final Words!
At last, the scope of CRM for nonprofits offers a wide line-up of powerful tools to enhance relationship management and streamline organizational processes.
With these CRM solutions, nonprofits can track and manage their supporters to further their mission with great impact.
